Which email tool is best for a brand new list?

Start with one that has a real free tier and simple automation, so you can grow before you pay. Our roundups rank tools by how well they serve small and growing lists rather than enterprise senders.

Do deliverability rates really differ between tools?

They do, and it is one of the things we test. A cheaper tool that lands in spam costs you more than a pricier one that reaches the inbox. Each review notes how a tool performed in our sends.

Can I automate sequences without technical skills?

Yes. The tools that score well here offer visual automation builders, so welcome series and nurture sequences are drag-and-drop rather than code.

Best Email Marketing tools

Newsletters and automation that actually convert.

Tools tested

4.3

Average score

Free

Cheapest entry

Buyer guides

Best Email Marketing for Newsletters

Whether you are sending a weekly newsletter or building automations, we tested the platforms that balance deliverability, ease, and price for growing lists.

Read guide

The shortlist

Every email marketing tool we have tested

Sort

Showing 9 tools

beehiiv

4.6

A modern newsletter platform built for growth.

From

$39/mo (free tier available)FREE TIER

Review

Visit beehiiv

MailerLite

4.5

Clean, affordable email marketing for creators.

From

$10/mo (free tier available)

Review

Visit MailerLite

Kit

4.4

Email and automation made for creators.

From

$0, paid from $25/mo

Review

Visit Kit

ActiveCampaign

4.3

Serious marketing automation with a CRM attached.

From

$15/mo

Review

Visit ActiveCampaign

Brevo

4.3

Email, SMS, and CRM on a generous free plan.

From

$9/mo (free tier available)

Review

Visit Brevo

Substack

4.3

Publish and monetize a newsletter with zero setup.

From

Free + 10% rev shareFREE TIER

Review

Visit Substack

Mailchimp

4.1

Email marketing and automation for small businesses.

From

$13/mo (free tier available)FREE TIER

Review

Visit Mailchimp

GetResponse

4.1

Email marketing with funnels and webinars built in.

From

$19/moFREE TIER

Review

Visit GetResponse

Constant Contact

3.9

Beginner-friendly email for small businesses.

From

$12/mo

Review

Visit Constant Contact

Best fits

Choose by what matters most

Kit

4.4

From $0, paid from $25/mo

Creators, newsletter writers, and course builders who want simplicity and deliverability

Try Kit Read review

ActiveCampaign

4.3

From $15/mo

Small to mid size teams that need advanced marketing automation with a built in CRM

Try ActiveCampaign Read review

Mailchimp

4.1

From $13/mo (free tier available)

Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform

Try Mailchimp Read review

MailerLite

4.5

From $10/mo (free tier available)

Small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality

Try MailerLite Read review

Head to head