Category

Best Analytics & Data tools

Understand traffic, product usage, and revenue.

8

Tools tested

4.4

Average score

Free

Cheapest entry

1

Buyer guides

Buyer guides

Best Analytics Tools for SaaS & Marketing Teams

Most analytics tools drown you in charts and starve you of answers. We ran real product data through the leading platforms to find which ones surface the number that matters without a data team on staff.

The shortlist

Every analytics & data tool we have tested

Sort

Showing 8 tools

Plausible Analytics

#1

A privacy-first, lightweight alternative to Google Analytics.

From

$9/mo

Visit Plausible Analytics

PostHog

#2

All-in-one product analytics, session replay, and feature flags.

From

$0/moFREE TIER

Metabase

#3

Open-source business intelligence and embedded analytics without the steep learning curve.

From

$85/moFREE TIER

Fathom Analytics

Simple, private analytics with no cookies.

From

$15/mo

Visit Fathom Analytics

Mixpanel

Event-based product analytics for growth teams.

From

$28/moFREE TIER

Amplitude

Deep product analytics for understanding users.

From

$49/moFREE TIER

Visit Amplitude

Hotjar

Heatmaps and recordings that show real behavior.

From

$32/moFREE TIER

Google Analytics

The free, ubiquitous web analytics standard.

From

FreeFREE TIER

Visit Google Analytics

Best fits

Choose by what matters most

Plausible Analytics

4.5

From $9/mo

Website owners, marketing teams, and content creators who need fast, legal, top-level traffic metrics.

Try Plausible Analytics Read review

PostHog

4.5

From $0/mo

Engineering-led startups needing unified product data and feature flags.

Try PostHog Read review

Metabase

4.5

From $85/mo

Startups, SaaS engineering teams, and data analysts wanting quick visual dashboards and JWT embedded customer analytics.

Try Metabase Read review

Google Analytics

4.0

From Free

The free, ubiquitous web analytics standard.

Try Google Analytics Read review

Head to head

Top comparisons in analytics & data

Plausible Analytics

Read the full comparison

Plausible Analytics

Read the full comparison

Plausible Analytics

Fathom Analytics

Read the full comparison

Read the full comparison

Fathom Analytics

Read the full comparison

Fathom Analytics

Read the full comparison

Questions

No catch, just answers

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