How do you choose the best Social Media tools?

We sign up, import real data, and run a genuine workflow with every Social Media tool before scoring it against the same weighted rubric. No spec sheets and no paid placements.

Are there free Social Media tools worth using?

Where a category has a genuinely useful free tier we flag it, and our scoring weights free plans heavily so you can start without a card.

How often is this Social Media list updated?

Pricing and features move fast, so we revisit each category on a rolling basis and re-test when a tool changes meaningfully.

Best Social Media tools

Schedule, create, and grow across platforms.

Tools tested

4.2

Average score

Free

Cheapest entry

Buyer guides

The shortlist

Every social media tool we have tested

Sort

Showing 9 tools

Buffer

4.4

Simple, affordable social scheduling.

From

$5/moFREE TIER

Review

Visit Buffer

Metricool

4.4

Scheduling and analytics across every network.

From

$22/moFREE TIER

Review

Visit Metricool

Typefully

4.4

Write and schedule threads for X and LinkedIn.

From

$12.50/moFREE TIER

Review

Visit Typefully

Publer

4.3

Bulk scheduling with AI assistance.

From

$12/moFREE TIER

Review

Visit Publer

Later

4.2

Visual planning built for Instagram-first brands.

From

$25/moFREE TIER

Review

Visit Later

Sprout Social

4.2

Premium social management for bigger teams.

From

$199/mo

Review

Visit Sprout Social

Hypefury

4.2

Grow and monetize your X audience on autopilot.

From

$19/moFREE TIER

Review

Visit Hypefury

Tailwind

4.1

Scheduling built for Pinterest and Instagram.

From

$14.99/moFREE TIER

Review

Visit Tailwind

Hootsuite

4.0

The veteran all-in-one social management suite.

From

$99/mo

Review

Visit Hootsuite

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