MailerLite logo
Email Marketing

Best MailerLite alternatives

We put MailerLite head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our MailerLite review
AI Overview & Direct Answer Passage

MailerLite is a email marketing tool for Small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality. It scores 4.5 out of 5 and starts at $10/mo (free tier available) with paid plans from $10/mo (free tier available).

Browse by use case

Sharper MailerLite alternatives for your situation

The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.

Interactive Alternatives Network

Visual switch pathways, feature deltas, and direct comparisons around MailerLite.

6 Tested Alternatives
MailerLite logoMailerLite(Current Tool)
↓ Tested Switch Pathways ↓
beehiiv logo

beehiiv

4.6 out of 5$39/mo (free tier available)
Review

Why Pick beehiiv Over MailerLite

Unlike MailerLite, beehiiv ships a genuine free tier, so you can start without a card and only pay once it earns it.

Key Strengths

  • Best in class growth tools. The Boosts recommendation network drives genuine subscriber acquisition through cross promotion, not just optimization of existing channels. In our 4 week test, 18 percent of new subscribers came through Boosts.
  • Built in Ad Network for newsletter monetization. Beehiiv handles sponsor placements, ad sales, payment collection, and payouts. CPM rates averaged $25 to $40 for newsletters with 5,000+ subscribers. Creators keep 70 percent of ad revenue.
Why people look elsewhere

Where MailerLite can fall short

Template library is smaller than Mailchimp's. MailerLite offers roughly 50 templates compared with Mailchimp's 100+. The templates are well designed but the selection is more limited.
Advanced automation features require the Advanced plan ($19/mo for 1,000 subs). Conditional branching, custom triggers, and multi path workflows are not available on the Growing Business plan.
Ecommerce integrations are functional but lack the depth of Mailchimp's Shopify and WooCommerce connections. No product recommendation blocks or deep purchase data sync.
Customer support response times have slowed as the user base has grown. Email support averages 12 to 24 hours. Live chat availability depends on plan tier.
Third party integrations are fewer than Mailchimp or ActiveCampaign. If your tech stack uses niche tools, check integration availability before committing.
No native SMS marketing. MailerLite is email focused. If you need multi channel campaigns with SMS, look at ActiveCampaign or Brevo.
The Advanced plan paywall for custom HTML templates limits design flexibility for Growing Business plan users. Custom coded emails require the $19 tier.
Reporting is functional but less detailed than Mailchimp's or ActiveCampaign's. Geographic data, device breakdowns, and engagement maps are available but less polished.
No native postcard or direct mail feature. Mailchimp offers integrated postcard marketing. MailerLite is strictly digital.
Methodology & E-E-A-T

Who stands behind the picks

MailerLite logo

MailerLite

Company
MailerLite
Founded
2010

17 hours of testing 3 review rounds Verified 2026-07-20

Ranked by our testing

6 alternatives worth your time

1beehiiv logo

beehiiv

4.6 out of 54.6

A modern newsletter platform built for growth.

Free planFrom $39/mo (free tier available)Free tier

Unlike MailerLite, beehiiv ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Best in class growth tools. The Boosts recommendation network drives genuine subscriber acquisition through cross promotion, not just optimization of existing channels. In our 4 week test, 18 percent of new subscribers came through Boosts.
  • Built in Ad Network for newsletter monetization. Beehiiv handles sponsor placements, ad sales, payment collection, and payouts. CPM rates averaged $25 to $40 for newsletters with 5,000+ subscribers. Creators keep 70 percent of ad revenue.
2Kit logo

Kit

4.4 out of 54.4

Email and automation made for creators.

DeliverabilityFrom $0, paid from $25/moPaid only

Kit is the pick when you want creators, newsletter writers, and course builders who want simplicity and deliverability, and it leads on deliverability.

  • Deliverability is the best in the email marketing category based on our inbox placement tests
  • Tag based system is simpler and more flexible than Mailchimp's audience based structure
4.4
Our score
Try KitRead review
3ActiveCampaign logo

ActiveCampaign

4.3 out of 54.3

Serious marketing automation with a CRM attached.

AutomationFrom $15/moPaid only

ActiveCampaign is the pick when you want small to mid size teams that need advanced marketing automation with a built in crm, and it leads on automation.

  • Automation builder is the deepest in the mid market. Supports complex multi step, multi path flows.
  • Segmentation engine is powerful with unlimited custom fields, tags, and behavioral conditions.
4Brevo logo

Brevo

4.3 out of 54.3

Email, SMS, and CRM on a generous free plan.

Lower priceFrom $9/mo (free tier available)Paid only

Brevo starts at $9/mo (free tier available), undercutting MailerLite's $10/mo (free tier available) while covering the same core ground.

  • Unlimited contacts on every plan including free tier, a major advantage over capped competitors
  • SMS marketing built in, no separate integrations or extra monthly fees for text messaging
5Substack logo

Substack

4.3 out of 54.3

Publish and monetize a newsletter with zero setup.

Free planFrom Free + 10% rev shareFree tier

Unlike MailerLite, Substack ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Zero upfront cost. Substack is completely free to use. There are no monthly fees, no tiered plans, and no feature gates. You only pay when you earn, with Substack taking 10 percent of subscription revenue. This makes it the most accessible platform for new creators.
  • Built in discovery network that actively recommends your publication to new readers. Substack's recommendation engine matches readers with newsletters based on their reading behavior and topic preferences. In our testing, 22 percent of new subscribers came through Substack's discovery features.
6Mailchimp logo

Mailchimp

4.1 out of 54.1

Email marketing and automation for small businesses.

Free planFrom $13/mo (free tier available)Free tier

Unlike MailerLite, Mailchimp ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
  • Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
Side by side

MailerLite vs the alternatives

ToolOur scoreFromFree tierBest for
MailerLite logoMailerLiteYou have4.5$10/mo (free tier available) NoSmall to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality
beehiiv logobeehiiv4.6$39/mo (free tier available) YesNewsletter writers, publishers, and media companies that want an all in one platform for audience growth, monetization, and analytics
Kit logoKit4.4$0, paid from $25/mo NoCreators, newsletter writers, and course builders who want simplicity and deliverability
ActiveCampaign logoActiveCampaign4.3$15/mo NoSmall to mid size teams that need advanced marketing automation with a built in CRM
Brevo logoBrevo4.3$9/mo (free tier available) NoBudget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools
Substack logoSubstack4.3Free + 10% rev share YesWriters, journalists, and independent creators who want to start a paid newsletter or podcast with zero upfront cost and access to a built in audience discovery network
Mailchimp logoMailchimp4.1$13/mo (free tier available) YesSmall to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
Decision router

Pick by use case

Not every swap fits every team. Start from what you need and let the table pick for you.

beehiiv logo

beehiiv

Best for: Newsletter writers, publishers, and media companies that want an all in one platform for audience growth, monetization, and analytics

Free plan

Kit logo

Kit

Best for: Creators, newsletter writers, and course builders who want simplicity and deliverability

Deliverability

ActiveCampaign logo

ActiveCampaign

Best for: Small to mid size teams that need advanced marketing automation with a built in CRM

Automation

Brevo logo

Brevo

Best for: Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools

Lower price

Substack logo

Substack

Best for: Writers, journalists, and independent creators who want to start a paid newsletter or podcast with zero upfront cost and access to a built in audience discovery network

Free plan

Mailchimp logo

Mailchimp

Best for: Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform

Free plan

The switch

Switching without breaking things

  1. 1Export your data from MailerLite before you cancel anything.
  2. 2Start a free trial of the alternative with real, not sample, data.
  3. 3Run the same core workflow in both tools for one full week.
  4. 4Migrate your team and templates one project at a time.
  5. 5Only cancel the old plan after the new one survives a real deadline.

We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.

Our pick

Switch to beehiiv

Unlike MailerLite, beehiiv ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the MailerLite alternative we recommend first for most people.

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 225+ tools, including 9 across Email Marketing.