Build my stackThe deepest backlink and keyword data on the market.
From
$129/mo
Category
Best Marketing & SEO tools
Rank higher and grow traffic on any budget.
12
Tools tested
4.3
Average score
Free
Cheapest entry
1
Buyer guides
The shortlist
Every marketing & seo tool we have tested
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Showing 12 tools
Review
An all in one marketing suite that goes far beyond SEO.
From
$139/mo
The desktop crawler every technical SEO uses.
From
$259/yrFREE TIER
Premium content optimization for serious teams.
From
$129/mo
On page optimization that turns drafts into rankable pages.
From
$99/mo
A full SEO platform that undercuts the big names.
From
$52/moFREE TIER
Comprehensive review, pricing, and analysis.
From
$13.50/moFREE TIER
Comprehensive review, pricing, and analysis.
From
$29.90/moFREE TIER
AI content briefs and optimization in one place.
From
$45/mo
Approachable SEO software with trusted metrics.
From
$99/moFREE TIER
Find low-competition keywords fast.
From
$24.90/moFREE TIER
Affordable keyword and SEO research from Neil Patel.
From
$29/moFREE TIER
Choose by what matters most
Ahrefs
4.8 out of 54.8
SEO professionals, agencies, and in-house marketing teams that need the deepest backlink index, the most accurate keyword data, and an all in one research workspace that now covers both traditional search and AI search visibility.
Semrush
4.6 out of 54.6
Marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings.
Surfer SEO
4.3 out of 54.3
Content teams and SEO writers who want real time on page scoring against top ranking competitors
Frase
4.1 out of 54.1
Content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow
Top comparisons in marketing & seo
Ahrefs
4.8 out of 5Semrush
4.6 out of 5Ahrefs
4.8 out of 5Screaming Frog
4.6 out of 5
Ahrefs
4.8 out of 5Clearscope
4.5 out of 5
Semrush
4.6 out of 5Screaming Frog
4.6 out of 5Ahrefs
4.8 out of 5Surfer SEO
4.3 out of 5Ahrefs
4.8 out of 5SE Ranking
4.3 out of 5
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