Is there a free alternative to Moz Pro?

Yes. Semrush offers a genuine free tier, which makes it the easiest Moz Pro alternative to try before you pay.

Why switch away from Moz Pro?

Moz Pro is a strong tool, but our full hands-on testing is still in progress. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

Marketing & SEO

Best Moz Pro alternatives

Q: What is the best alternative to Moz Pro?

Ahrefs is our top Moz Pro alternative. Ahrefs edges out Moz Pro in our testing, scoring 4.8 to 4.1 overall. It scores 4.8 in our testing.

We put Moz Pro head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Moz Pro review

Why people look elsewhere

Where Moz Pro can fall short

Our full hands-on testing is still in progress

Pricing can climb on higher tiers

Ranked by our testing

6 alternatives worth your time

Ahrefs

4.8

The deepest backlink and keyword data on the market.

Higher ratedFrom $129/moPaid only

Ahrefs edges out Moz Pro in our testing, scoring 4.8 to 4.1 overall.

Best in class backlink index and crawler
Keyword data that holds up against real rankings

4.8

Our score

Try Ahrefs Read review

Semrush

4.6

An all in one marketing suite that goes far beyond SEO.

Higher ratedFrom $139.95/moFree tier

Semrush edges out Moz Pro in our testing, scoring 4.6 to 4.1 overall.

Huge feature surface across SEO, PPC, and content
Generous limited free account to start

4.6

Our score

Try Semrush Read review

Screaming Frog

4.6

The desktop crawler every technical SEO uses.

Higher ratedFrom $259/yrFree tier

Screaming Frog edges out Moz Pro in our testing, scoring 4.6 to 4.1 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.6

Our score

Try Screaming Frog Read review

Clearscope

4.4

Premium content optimization for serious teams.

Higher ratedFrom $189/moPaid only

Clearscope edges out Moz Pro in our testing, scoring 4.4 to 4.1 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.4

Our score

Try Clearscope Read review

Surfer SEO

4.3

On page optimization that turns drafts into rankable pages.

Higher ratedFrom $99/moPaid only

Surfer SEO edges out Moz Pro in our testing, scoring 4.3 to 4.1 overall.

Real time content scoring while you write
Clear, actionable on page guidance

4.3

Our score

Try Surfer SEO Read review

SE Ranking

4.3

A full SEO platform that undercuts the big names.

Lower priceFrom $52/moPaid only

SE Ranking starts at $52/mo, undercutting Moz Pro's $99/mo while covering the same core ground.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try SE Ranking Read review

Side by side

Moz Pro vs the alternatives

Tool	Our score	From	Free tier	Best for
Moz ProYou have	4.1	$99/mo	Yes	Approachable SEO software with trusted metrics.
Ahrefs	4.8	$129/mo	No	Serious SEO teams who live in the data
Semrush	4.6	$139.95/mo	Yes	Marketers who want SEO, ads, and content in one place
Screaming Frog	4.6	$259/yr	Yes	The desktop crawler every technical SEO uses.
Clearscope	4.4	$189/mo	No	Premium content optimization for serious teams.
Surfer SEO	4.3	$99/mo	No	Content teams shipping a lot of articles
SE Ranking	4.3	$52/mo	No	A full SEO platform that undercuts the big names.

Our pick

Switch to Ahrefs

Ahrefs edges out Moz Pro in our testing, scoring 4.8 to 4.1 overall. It is the Moz Pro alternative we recommend first for most people.

Try Ahrefs Compare them side by side

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 12 across Marketing & SEO.