Is there a free alternative to Google Analytics?

Yes. PostHog offers a genuine free tier, which makes it the easiest Google Analytics alternative to try before you pay.

Why switch away from Google Analytics?

Google Analytics is a strong tool, but our full hands-on testing is still in progress. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

Analytics & Data

Best Google Analytics alternatives

Q: What is the best alternative to Google Analytics?

Plausible Analytics is our top Google Analytics alternative. Plausible Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall. It scores 4.5 in our testing.

We put Google Analytics head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Google Analytics review

On this page

AI Overview & Direct Answer Passage

Google Analytics is a analytics tool for The free, ubiquitous web analytics standard.. It scores 4.0 out of 5 and starts at Free with a free tier. Best for The free, ubiquitous web analytics standard..

Browse by use case

Sharper Google Analytics alternatives for your situation

The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.

For startups For freelancers Free alternatives

Interactive Alternatives Network

Visual switch pathways, feature deltas, and direct comparisons around Google Analytics.

6 Tested Alternatives

Google Analytics(Current Tool)

↓ Tested Switch Pathways ↓

Plausible Analytics

$9/mo

Review

Why Pick Plausible Analytics Over Google Analytics

Plausible Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

Key Strengths

Lightweight script under 1KB keeps sites fast
No cookies means no GDPR consent banners required

Compare Google Analytics vs Plausible Analytics

Why people look elsewhere

Where Google Analytics can fall short

Our full hands-on testing is still in progress

Pricing can climb on higher tiers

Ranked by our testing

6 alternatives worth your time

Plausible Analytics

4.5

A privacy-first, lightweight alternative to Google Analytics.

Higher ratedFrom $9/moPaid only

Plausible Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

Lightweight script under 1KB keeps sites fast
No cookies means no GDPR consent banners required

4.5

Our score

Try Plausible Analytics Read review

PostHog

4.5

All-in-one product analytics, session replay, and feature flags.

Higher ratedFrom $0/moFree tier

PostHog edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

Product analytics, session replay, and feature flags in one product analytics suite
Engineering-friendly setup with a solid free tier for most startups

4.5

Our score

Try PostHog Read review

Metabase

4.5

Open-source business intelligence and embedded analytics without the steep learning curve.

Higher ratedFrom $85/moFree tier

Metabase edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

100% free open-source self-hosted version with zero user seat restrictions.
Non-technical team members can build complex charts using the visual GUI query builder.

4.5

Our score

Try Metabase Read review

Fathom Analytics

4.5

Simple, private analytics with no cookies.

Higher ratedFrom $15/moPaid only

Fathom Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.5

Our score

Try Fathom Analytics Read review

Mixpanel

4.3

Event-based product analytics for growth teams.

Higher ratedFrom $28/moFree tier

Mixpanel edges out Google Analytics in our testing, scoring 4.3 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try Mixpanel Read review

Amplitude

4.3

Deep product analytics for understanding users.

Higher ratedFrom $49/moFree tier

Amplitude edges out Google Analytics in our testing, scoring 4.3 to 4.0 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try Amplitude Read review

Side by side

Google Analytics vs the alternatives

Tool	Our score	From	Free tier	Best for
Google AnalyticsYou have	4.0	Free	Yes	The free, ubiquitous web analytics standard.
Plausible Analytics	4.5	$9/mo	No	Website owners, marketing teams, and content creators who need fast, legal, top-level traffic metrics.
PostHog	4.5	$0/mo	Yes	Engineering-led startups needing unified product data and feature flags.
Metabase	4.5	$85/mo	Yes	Startups, SaaS engineering teams, and data analysts wanting quick visual dashboards and JWT embedded customer analytics.
Fathom Analytics	4.5	$15/mo	No	Simple, private analytics with no cookies.
Mixpanel	4.3	$28/mo	Yes	Event-based product analytics for growth teams.
Amplitude	4.3	$49/mo	Yes	Deep product analytics for understanding users.

Decision router

Pick by use case

Not every swap fits every team. Start from what you need and let the table pick for you.

Plausible Analytics

Best for: Website owners, marketing teams, and content creators who need fast, legal, top-level traffic metrics.

Higher rated

PostHog

Best for: Engineering-led startups needing unified product data and feature flags.

Higher rated

Metabase

Best for: Startups, SaaS engineering teams, and data analysts wanting quick visual dashboards and JWT embedded customer analytics.

Higher rated

Fathom Analytics

Best for: Simple, private analytics with no cookies.

Higher rated

Mixpanel

Best for: Event-based product analytics for growth teams.

Higher rated

Amplitude

Best for: Deep product analytics for understanding users.

Higher rated

The switch

Switching without breaking things

1Export your data from Google Analytics before you cancel anything.
2Start a free trial of the alternative with real, not sample, data.
3Run the same core workflow in both tools for one full week.
4Migrate your team and templates one project at a time.
5Only cancel the old plan after the new one survives a real deadline.

We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.

Our pick

Switch to Plausible Analytics

Plausible Analytics edges out Google Analytics in our testing, scoring 4.5 to 4.0 overall. It is the Google Analytics alternative we recommend first for most people.

Try Plausible Analytics Compare them side by side

Go deeper

Keep reading from here

Best Analytics Tools for SaaS & Marketing Teams

Questions

No catch, just answers

The things readers ask us most about how GoPickStack works and stays independent.

Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 225+ tools, including 8 across Analytics & Data.