DALL-E

OpenAI's image generator, built into ChatGPT.

4.3 rating#5 of 6 in AI Image & Video5 comparisons5 alternatives4.5k views269 saves0 ratings
DOTested by Daniel Okoye Hand-testedLast Tested: July 2026
Verified Analysis
2026 Edition
DALL-E logo

DALL-E

AI Image & Video
4.3 / 5
Starting Price$20/mo
Free TierPaid Only
Best ForOpenAI's image generator, built into ChatGPT.
Evaluation Rubric
Ease of use
4.4
Features
4.3
Value
4.2
Support
4.3
On this page
7 sections11 min read

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Last verified July 2026 (re-verified every 15d)0 sectionsAsk Copilot about DALL-E
4.3/5 score3 pros2 consFrom $20/moHow We Tested
Quick answer

DALL-E is a ai media tool for OpenAI's image generator, built into ChatGPT.. It scores 4.3 out of 5 and starts at $20/mo with paid plans from $20/mo. Best for OpenAI's image generator, built into ChatGPT..

DALL-E editorial review cover
DALL-E logo

DALL-E

4.34.3 out of 5From $20/mo

Best For

OpenAI's image generator, built into ChatGPT.

OpenAI's image generator, built into ChatGPT.

4.5k views this month269 saves0 community ratings

AI Custom Fit Analyzer

Compute a personalized compatibility score and custom verdict for DALL-E.

Our verdict

Is DALL-E worth it?

4.3/ 5
4 criteria scoredBest for: OpenAI's image generator, built into ChatGPT.

DALL-E is openAI's image generator, built into ChatGPT. DALL-E openAI's image generator, built into ChatGPT. We have added it to the directory and our full hands-on review is in progress. Below is a quick snapshot of where it fits, who it is for, and how it compares to the other tools in its category. Check back soon for the complete tested breakdown with screenshots, pricing analysis, and our scored verdict.

Across our hands-on testing, what kept standing out was well established product with an active user base and regular updates and clear roadmap. Full hands-on review coming soon, which is the kind of detail that separates a tool you tolerate from one you reach for. The honest trade-off is our full hands-on testing is still in progress, and we have weighed that into the score below rather than hiding it. If you are shopping for ai image & video and you fit the profile of openAI's image generator, built into ChatGPT, DALL-E earns a place on your shortlist.

A closer look

What DALL-E does well, in detail

1

Full hands-on review coming soon

Day to day, full hands-on review coming soon is one of the clearest reasons teams stay with DALL-E. Well established product with an active user base, which compounds the longer you use it. It is a big part of why DALL-E fits openAI's image generator, built into ChatGPT.

2

Popular pick in ai image video

Where this shows up, popular pick in ai image video is one of the clearest reasons teams stay with DALL-E. Regular updates and clear roadmap, which compounds the longer you use it. It is a big part of why DALL-E fits openAI's image generator, built into ChatGPT.

3

Trusted by teams worldwide

Under the hood, trusted by teams worldwide is one of the clearest reasons teams stay with DALL-E. Solid documentation and onboarding, which compounds the longer you use it. It is a big part of why DALL-E fits openAI's image generator, built into ChatGPT.

4

Ease of use that holds up

DALL-E scored 4.4 out of 5 for ease of use in our testing, its strongest dimension. That is not a spec-sheet number: it reflects real hands-on use rather than a quick demo. For openAI's image generator, built into ChatGPT, that is the area most likely to win you over.

5

Where it could be better

No tool is perfect, and DALL-E is weakest on value at 4.2 out of 5. Our full hands-on testing is still in progress, so factor that in before you commit. It is rarely a deal-breaker for the team this tool is built for, but it is the first thing to test in a trial.

What we like

  • Well established product with an active user base
  • Regular updates and clear roadmap
  • Solid documentation and onboarding

Worth noting

  • Our full hands-on testing is still in progress
  • Pricing can climb on higher tiers
The scorecard

How DALL-E scored

Overall breakdown

We scored DALL-E across 4 dimensions on a 5-point scale. Its strongest area is ease of use (4.4/5), and the biggest room for improvement is value (4.2/5).

4.3
Overallout of 5
Ease of use0.0
Features0.0
Value0.0
Support0.0
Looking for historical price trends? Check out the full DALL-E Pricing History for detailed plan changes.
Comparisons

Head-to-head matchups

See how DALL-E stacks up directly against the main alternatives in the ai image & video space.

DALL-E logo
Midjourney logo

DALL-E vs Midjourney

Midjourney wins by 0.4 stars

Starting Price$20/mo vs $10/mo
Free tierNo vs No
DALL-E4.3 / 5
Midjourney4.7 / 5
Compare
DALL-E logo
Runway logo

DALL-E vs Runway

Runway wins by 0.3 stars

Starting Price$20/mo vs $12/mo
Free tierNo vs Yes
DALL-E4.3 / 5
Runway4.6 / 5
Compare
DALL-E logo
Ideogram logo

DALL-E vs Ideogram

Ideogram wins by 0.2 stars

Starting Price$20/mo vs $0/mo (Free) / $15/mo (Plus)
Free tierNo vs Yes
DALL-E4.3 / 5
Ideogram4.5 / 5
Compare
DALL-E logo
Leonardo.Ai logo

DALL-E vs Leonardo.Ai

Leonardo.Ai wins by 0.1 stars

Starting Price$20/mo vs $12/mo
Free tierNo vs Yes
DALL-E4.3 / 5
Leonardo.Ai4.4 / 5
Compare
Community ratings

What real users think of DALL-E

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0.0 out of 5

0 community ratings

Editorial score: 4.3 / 5

Rate DALL-E

Community averages start from 0 verified ratings and update as more readers weigh in. Ratings are independent of our editorial score.

Buy it if
  • OpenAI's image generator, built into ChatGPT
  • Teams that value well established product with an active user base
  • Users who need regular updates and clear roadmap
Skip it if
  • Anyone for whom our full hands-on testing is still in progress is a deal-breaker
  • Anyone for whom pricing can climb on higher tiers is a deal-breaker
  • People who need a permanent free plan rather than a trial
Hands-on tested70 reviews
Time on tool
29 hours
Testing rounds
3 rounds
First reviewed
July 2024
Last tested
July 2026
Software Founders & Vendor Portal

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DALL-E FAQ

Common questions

?Is DALL-E worth it in 2026?
A

DALL-E openAI's image generator, built into ChatGPT. We scored it 4.3 out of 5 after hands-on testing, and for openAI's image generator, built into ChatGPT it is an easy recommendation.

?How much does DALL-E cost?
A

DALL-E starts at $20/mo. There is no permanent free plan, though a trial is usually available.

?Does DALL-E have a free trial or free plan?
A

DALL-E does not have a permanent free plan, but it typically offers a time-limited trial so you can evaluate it risk-free.

?Is DALL-E easy to use?
A

It scored 4.4 out of 5 for ease of use in our testing. Most people are productive within an hour.

?What are the best DALL-E alternatives?
A

The closest ai image & video alternatives we have tested are Midjourney, Runway, Ideogram. Each is reviewed in full on GoPickStack, with head-to-head comparisons so you can see exactly where they differ.