Build my stackSprout Social vs Metricool
Evaluating Sprout Social and Metricool requires comparing two popular options in the social media space. While Sprout Social is widely recognized for its ability to help premium social management for bigger teams., Metricool is optimized for teams that need to focus on scheduling and analytics across every network.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Metricool emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 4.2 for Sprout Social. A key factor in this recommendation is that Metricool provides well established product with an active user base, which helps streamline workflows. However, Sprout Social remains an excellent alternative if your team is specifically looking for a tool optimized for premium social management for bigger teams. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Sprout Social vs Metricool at a glance
| Sprout Social | Metricool | |
|---|---|---|
| Category | Social Media | Social Media |
| Our rating | 4.2 / 5 | 4.4 / 5 |
| Starts at | $199/mo | $22/mo |
| Free tier | No | Yes |
| Best for | Premium social management for bigger teams. | Scheduling and analytics across every network. |
How they scored, dimension by dimension
In our testing, Metricool has the clear advantage on ease of use with a rating of 4.5 versus 4.3 for Sprout Social. This difference reflects Metricool's more robust implementation of these features, which helps teams execute work with less friction. While Sprout Social is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Metricool comes out on top for features with a rating of 4.4 versus 4.2 for Sprout Social. This difference reflects Metricool's more robust implementation of these features, which helps teams execute work with less friction. While Sprout Social is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Metricool is the stronger option for value with a rating of 4.3 versus 4.1 for Sprout Social. This difference reflects Metricool's more robust implementation of these features, which helps teams execute work with less friction. While Sprout Social is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Metricool edges ahead on support with a rating of 4.4 versus 4.2 for Sprout Social. This difference reflects Metricool's more robust implementation of these features, which helps teams execute work with less friction. While Sprout Social is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Sprout Social shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
Where Metricool shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose Sprout Social if
- Built for premium social management for bigger teams.
- Well established product with an active user base
Choose Metricool if
- Built for scheduling and analytics across every network.
- ease of use and features matter most to you
- You want a real free tier before paying
- Budget is tight (from $22/mo)
Common questions
Affiliate disclosure: We may earn a commission if you buy Sprout Social or Metricool through the links on this page, at no extra cost to you. We only compare tools we have tested, and commissions never change our scores or which tool we recommend. We currently track 218+ tools.