Build my stackHootsuite vs Metricool
Evaluating Hootsuite and Metricool requires comparing two popular options in the social media space. While Hootsuite is widely recognized for its ability to help mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels., Metricool is optimized for teams that need to focus on social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Metricool emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 4.0 for Hootsuite. A key factor in this recommendation is that Metricool provides single workspace replaces separate scheduling, analytics, ads reporting, and competitor tools., which helps streamline workflows. However, Hootsuite remains an excellent alternative if your team is specifically looking for a tool optimized for mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Hootsuite and Metricool, Metricool comes out ahead with a 4.4/5 score for social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing.. Hootsuite starts at $99/mo, while Metricool starts at $20/mo. Choose Hootsuite for mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels., or Metricool for social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing..
Who stands behind these tools
Hootsuite
Pricing & features verified September 2026
Metricool
- Company
- Metricool S.L.
- Founded
- 2015
- Headquarters
- Madrid, Spain
- CEO
- Juan Pablo Tejela
Pricing & features verified 2026-07-28
Hootsuite vs Metricool at a glance
| Hootsuite | Metricool | |
|---|---|---|
| Category | Social Media | Social Media |
| Our rating | 4.0 / 5 | 4.4 / 5 |
| Starts at | $99/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels. | Social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing. |
Feature Comparison & Edge Analysis
Toggle below to spotlight the unique capabilities where each tool stands out
| Capability / Feature | Hootsuite | Metricool | Advantage |
|---|---|---|---|
Free Tier Access Metricool has free tier | Metricool Wins | ||
Native Time Tracking Built-in timer & logging capabilities | Parity | ||
AI Assistant & Summary AI text generation & automated summary support | Parity | ||
Custom Views (Board/List/Gantt) Multiple workspace view perspectives | Parity | ||
Mobile Apps (iOS & Android) Native mobile app support | Parity | ||
CSV & Workspace Export Full data portability and CSV exports | Parity | ||
Role-Based Permissions Granular access controls per member | Parity | ||
Workflow Automations Trigger-action automation rules | Parity | ||
External Guest Sharing Client and guest collaboration access | Parity | ||
Enterprise SSO & SAML Single Sign-On enterprise security | Parity |
How Pricing Scales as Your Team Grows
Drag the seat slider to see the exact price gap and cost trajectory between Hootsuite and Metricool
HootsuiteEst. $2,148/year at 5 seats
📐 $179/mo base
MetricoolEst. $1,200/year at 5 seats
📐 $100/mo base
Where Hootsuite shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- High starting price point of $99 per month billed annually, with no permanent free tier available for bootstrapped founders or hobbyists.
- Sharp price cliff between the $99 Professional plan and the $249 Team plan, making multi-user collaboration cost-prohibitive for small agencies.
Where Metricool shines
- Single workspace replaces separate scheduling, analytics, ads reporting, and competitor tools.
- Brand-based pricing is transparent and predictable, no surprise per-seat increases as teams grow.
- Free plan is genuinely usable for solo creators (1 brand, 20 posts/mo, 5 competitors, 30-day history).
- Paid ads tracking across Meta, Google, and TikTok included in core paid plans, not as add-ons.
- The user interface can feel cluttered and utilitarian compared with design-forward competitors like Later or Buffer.
- Social listening and brand sentiment analysis are minimal, lacking enterprise keyword monitoring across unowned channels.
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AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Hootsuite Advocate
Pro-Hootsuite Stance
Hootsuite is built specifically for Mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels.. Its main superpower is Well established product with an active user base, allowing teams to get up and running without endless configuration friction.
"While Metricool offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Metricool Advocate
Pro-Metricool Stance
Metricool excels where deep power is required. Best for Social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing., its standout advantage is Single workspace replaces separate scheduling, analytics, ads reporting, and competitor tools., giving teams greater autonomy as workflows expand.
"Hootsuite can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Hootsuite if
- Built for mid-market marketing teams, corporate social media managers, and multi-client agencies managing 10 to 50 social profiles who require centralized multi-column social listening, strict multi-tiered approval workflows, and unified team inbox management across enterprise channels.
- Well established product with an active user base
Choose Metricool if
- Built for social media managers, marketing agencies, and multi-brand operators who need multi-platform scheduling (Instagram, TikTok, LinkedIn, YouTube, Facebook, Pinterest, Threads, Bluesky), ad campaign tracking (Google Ads, Meta Ads, TikTok Ads), and competitor benchmarking at a fraction of enterprise tool pricing.
- You want a real free tier before paying
- Budget is tight (from $20/mo)
- Single workspace replaces separate scheduling, analytics, ads reporting, and competitor tools.
Migrating from Metricool to Hootsuite?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Metricool in CSV format before mapping custom fields into Hootsuite. Test with a 3-person sub-team first.
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Common questions
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Metricool (Rated 4.4/5)