Is HubSpot CRM or Close CRM better?

Close CRM is the superior choice for most teams, scoring 4.7 compared to 4.5 for HubSpot CRM in our hands-on reviews. Close CRM stands out because it excels at power Dialer connects instantly and logs calls automatically.. However, HubSpot CRM may be the better option if your team needs a platform specifically optimized for teams that want a free CRM that grows into a full marketing, sales, and service platform.

Which is cheaper, HubSpot CRM or Close CRM?

HubSpot CRM is the cheaper entry point at $0, paid from $20/mo, versus $49/mo for Close CRM. If budget is your primary constraint, HubSpot CRM is the more affordable starting point. It offers a pricing tier starting at $0, paid from $20/mo. In comparison, the entry-level paid plan for Close CRM starts at $49/mo. Be sure to evaluate what features are included in these entry tiers, as some advanced capabilities may require upgrading.

Does HubSpot CRM or Close CRM have a free plan?

Neither HubSpot CRM nor Close CRM provides a permanent free plan. To use either tool, you must sign up for a paid subscription, with HubSpot CRM starting at $0, paid from $20/mo and Close CRM starting at $49/mo. Both companies generally offer limited-time free trials so you can evaluate the software.

How do I migrate my team's data between HubSpot CRM and Close CRM?

Migrating your data involves exporting your active files (typically as CSV, JSON, or markdown formats) and importing them into the new workspace. Most modern platforms provide built-in import wizards designed to map fields and maintain database relationships. We recommend testing the import process with a small subset of data first to ensure fields map correctly before moving your entire team.

HubSpot CRM vs Close CRM

Evaluating HubSpot CRM and Close CRM requires comparing two popular options in the crm & sales space. While HubSpot CRM is widely recognized for its ability to help teams that want a free CRM that grows into a full marketing, sales, and service platform, Close CRM is optimized for teams that need to focus on outbound sales teams making 50+ calls a day.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.

HubSpot CRM4.5

Close CRM4.7 Higher rated

Instant Verdict

Based on our comprehensive evaluation metrics, Close CRM emerges as the stronger overall choice for most teams, earning a score of 4.7 compared to 4.5 for HubSpot CRM. A key factor in this recommendation is that Close CRM provides power Dialer connects instantly and logs calls automatically., which helps streamline workflows. However, HubSpot CRM remains an excellent alternative if your team is specifically looking for a tool optimized for teams that want a free CRM that grows into a full marketing, sales, and service platform and you value best free CRM on the market. Unlimited users, deals, and contacts at no cost.. Weigh the cost differences and feature limits carefully before making a commitment.

Try Close CRM Read the Close CRM review

On this page

AI Overview & Direct Answer Passage

When comparing HubSpot CRM and Close CRM, Close CRM comes out ahead with a 4.7/5 score for outbound sales teams making 50+ calls a day.. HubSpot CRM starts at $0, paid from $20/mo, while Close CRM starts at $49/mo. Choose HubSpot CRM for teams that want a free CRM that grows into a full marketing, sales, and service platform, or Close CRM for outbound sales teams making 50+ calls a day..

Methodology & E-E-A-T

Who stands behind these tools

HubSpot CRM

Company: HubSpot
Founded: 2006
Headquarters: Cambridge, Massachusetts, USA
CEO: Yamini Rangan

G2 reviews Capterra

Pricing & features verified 2026-07-20

Close CRM

Company: Close
Founded: 2013
Headquarters: San Francisco, USA
CEO: Steli Efti

G2 reviews Capterra

Pricing & features verified 2026-07-27

What these tools are actually about

CRM softwarefree CRMsales CRMmarketing automationcustomer relationship managementsales pipelinedeal trackingcontact managementemail marketinglead managementsales hubmarketing hubservice hubcustomer platforminbound marketingsales automationworkflow automationemail trackingmeeting schedulinglive chatconversation intelligenceCRM integrationsales reportingmarketing analyticsROI trackinglead scoringemail sequenceschatbot builderform builderlanding pagesSEO toolssocial media managementcontent managementABM toolsmulti touch attributioncustom reportingsales forecastingdeal managementpipeline managementtask automationCRM comparisonHubSpot vs SalesforceHubSpot pricingHubSpot free planCRM for small businessenterprise CRMcloud CRMSaaS CRMsales toolsmarketing stackpredictive dialerpower dialeroutbound salesconversation-first CRMTwilio integrationlead routing

At a glance

HubSpot CRM vs Close CRM at a glance

	HubSpot CRM	Close CRM
Category	CRM & Sales	CRM & Sales
Our rating	4.5 / 5	4.7 / 5
Starts at	$0, paid from $20/mo	$49/mo
Free tier	No	No
Best for	Teams that want a free CRM that grows into a full marketing, sales, and service platform	Outbound sales teams making 50+ calls a day.

Feature Breakdown

Side-by-Side Feature Matrix

Feature	HubSpot CRM	Close CRM	Notes
Free Tier Access			Close CRM has free tier
Native Time Tracking			Built-in timer & logging capabilities
AI Assistant & Summary			AI text generation & automated summary support
Custom Views (Board/List/Gantt)			Multiple workspace view perspectives
Mobile Apps (iOS & Android)			Native mobile app support
CSV & Workspace Export			Full data portability and CSV exports
Role-Based Permissions			Granular access controls per member
Workflow Automations			Trigger-action automation rules
External Guest Sharing			Client and guest collaboration access
Enterprise SSO & SAML			Single Sign-On enterprise security

Where HubSpot CRM shines

Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
Polished, modern interface that is easy to learn and use
HubSpot Academy provides excellent free training and certification
Scales from 1 user to 1,000+ without switching platforms
Cost escalates quickly as you add contacts, users, and hubs
Marketing contact tiers are expensive and fill up fast

Where Close CRM shines

Power Dialer connects instantly and logs calls automatically.
Built-in Twilio SMS allows native texting without external apps.
Clean UI designed for speed and outbound motion.
Workflow automations streamline multi-step follow-ups.
No free plan; pricing gets expensive as teams scale.
Mobile app lacks advanced workflow controls.

AI Head-to-Head Arbiter

Get an instant custom comparison and clear recommendation for your specific situation.

AI Advocate Debate

A structured 3-round head-to-head match between verified software advocates.

Round 1: Speed, User Experience, and Day-One Velocity

HubSpot CRM Advocate

Pro-HubSpot CRM Stance

HubSpot CRM is built specifically for Teams that want a free CRM that grows into a full marketing, sales, and service platform. Its main superpower is Best free CRM on the market. Unlimited users, deals, and contacts at no cost., allowing teams to get up and running without endless configuration friction.

"While Close CRM offers plenty of options, it often requires more setup overhead before you see actual productivity gains."

Close CRM Advocate

Pro-Close CRM Stance

Close CRM excels where deep power is required. Best for Outbound sales teams making 50+ calls a day., its standout advantage is Power Dialer connects instantly and logs calls automatically., giving teams greater autonomy as workflows expand.

"HubSpot CRM can feel constrained once your team outgrows its default feature boundaries."

Advocate arguments synthesize verified reviews, user sentiment, and official feature matrices.

The decision

So which should you pick?

Choose HubSpot CRM if

Built for teams that want a free CRM that grows into a full marketing, sales, and service platform
Budget is tight (from $0, paid from $20/mo)
Best free CRM on the market. Unlimited users, deals, and contacts at no cost.

Try HubSpot CRM

Choose Close CRM if

Built for outbound sales teams making 50+ calls a day.
Power Dialer connects instantly and logs calls automatically.

Try Close CRM

Switching & Migration Calculator

Migrating from Close CRM to HubSpot CRM?

Risk: Low

Estimated setup & migration time: ~13 hours for a 10-person team.

💡 Migration Tip: Export all projects from Close CRM in CSV format before mapping custom fields into HubSpot CRM. Test with a 3-person sub-team first.

Pricing compared

HubSpot CRM is the cheaper place to start

HubSpot CRM is the cheaper entry point at $0, paid from $20/mo, versus $49/mo for Close CRM.

Pricing tiers

HubSpot CRM plans at a glance

Free

Unlimited users

Contact management
Deals & pipelines
Basic email tools

Our pick

Starter

$20/mo

New teams

Remove HubSpot branding
Simple automation
Starter reporting

Professional

Custom

Scaling teams

Marketing automation
Custom reporting
Teams & permissions

Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check HubSpot CRM’s site for the latest before you buy.

Are you a founder or team member at HubSpot CRM or Close CRM?

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HubSpot CRM vs Close CRM FAQ

Common questions

HubSpot CRM

From $0, paid from $20/moPaid only

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Close CRM

From $49/moPaid only

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FTC Disclosure: We may earn a commission if you buy HubSpot CRM or Close CRM through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.

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