Build my stackHubSpot CRM vs folk
Evaluating HubSpot CRM and folk requires comparing two popular options in the crm & sales space. While HubSpot CRM is widely recognized for its ability to help teams planning to scale sales and marketing together, folk is optimized for teams that need to focus on a lightweight, modern CRM for relationship building.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, HubSpot CRM emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 4.3 for folk. A key factor in this recommendation is that HubSpot CRM provides truly useful free CRM tier, which helps streamline workflows. However, folk remains an excellent alternative if your team is specifically looking for a tool optimized for a lightweight, modern CRM for relationship building. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
HubSpot CRM vs folk at a glance
| HubSpot CRM | folk | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Our rating | 4.4 / 5 | 4.3 / 5 |
| Starts at | $0, paid from $20/mo | $25/mo |
| Free tier | Yes | Yes |
| Best for | Teams planning to scale sales and marketing together | A lightweight, modern CRM for relationship building. |
How they scored, dimension by dimension
In our testing, HubSpot CRM is the stronger option for ease of use with a rating of 4.6 versus 4.4 for folk. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While folk is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM edges ahead on features with a rating of 4.4 versus 4.3 for folk. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While folk is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, folk has the clear advantage on value with a rating of 4.2 versus 4.0 for HubSpot CRM. This difference reflects folk's more robust implementation of these features, which helps teams execute work with less friction. While HubSpot CRM is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM comes out on top for support with a rating of 4.4 versus 4.3 for folk. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While folk is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where HubSpot CRM shines
- Truly useful free CRM tier
- Scales into marketing and service hubs
- Polished, friendly interface
- Costs escalate quickly with add ons
- Contact tiers can feel punitive
Where folk shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose HubSpot CRM if
- Built for teams planning to scale sales and marketing together
- ease of use and features matter most to you
- You want a real free tier before paying
- Budget is tight (from $0, paid from $20/mo)
Choose folk if
- Built for a lightweight, modern CRM for relationship building.
- value matter most to you
- You want a real free tier before paying
- Well established product with an active user base
HubSpot CRM is the cheaper place to start
HubSpot CRM is the cheaper entry point at $0, paid from $20/mo, versus $25/mo for folk.
HubSpot CRM plans at a glance
Free
Unlimited users
- Contact management
- Deals & pipelines
- Basic email tools
Starter
New teams
- Remove HubSpot branding
- Simple automation
- Starter reporting
Professional
Scaling teams
- Marketing automation
- Custom reporting
- Teams & permissions
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check HubSpot CRM’s site for the latest before you buy.
Common questions
Affiliate disclosure: We may earn a commission if you buy HubSpot CRM or folk through the links on this page, at no extra cost to you. We only compare tools we have tested, and commissions never change our scores or which tool we recommend. We currently track 218+ tools.