Build my stackClose CRM vs Affinity
Evaluating Close CRM and Affinity requires comparing two popular options in the crm & sales space. While Close CRM is widely recognized for its ability to help outbound sales teams making 50+ calls a day., Affinity is optimized for teams that need to focus on venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Close CRM and Affinity, Close CRM comes out ahead with a 4.7/5 score for outbound sales teams making 50+ calls a day.. Close CRM starts at $49/mo, while Affinity starts at Contact Sales. Choose Close CRM for outbound sales teams making 50+ calls a day., or Affinity for venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking..
Based on our comprehensive evaluation metrics, Close CRM emerges as the stronger overall choice for most teams, earning a score of 4.7 compared to 4.6 for Affinity. A key factor in this recommendation is that Close CRM provides power Dialer connects instantly and logs calls automatically., which helps streamline workflows. However, Affinity remains an excellent alternative if your team is specifically looking for a tool optimized for venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking. and you value unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.. Weigh the cost differences and feature limits carefully before making a commitment.
Close CRM vs Affinity at a glance
| Close CRM | Affinity | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Our rating | 4.7 / 5 | 4.6 / 5 |
| Starts at | $49/mo | Contact Sales |
| Free tier | No | No |
| Best for | Outbound sales teams making 50+ calls a day. | Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking. |
Side-by-Side Feature Matrix
| Feature | Close CRM | Affinity | Notes |
|---|---|---|---|
| Free Tier Access | Affinity has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
Where Close CRM shines
- Power Dialer connects instantly and logs calls automatically.
- Built-in Twilio SMS allows native texting without external apps.
- Clean UI designed for speed and outbound motion.
- Workflow automations streamline multi-step follow-ups.
- No free plan; pricing gets expensive as teams scale.
- Mobile app lacks advanced workflow controls.
Where Affinity shines
- Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
- Zero manual data entry: inbox and calendar stream automatically populates CRM records.
- Native integration with Crunchbase and PitchBook for instant valuation and funding data.
- Purpose-built for institutional investment workflows out of the box.
- High annual contract commitment (typically $2,000+ per seat per year) with no monthly billing options.
- No free plan or low-cost self-service tier for pre-seed solo angels.
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So which should you pick?
Choose Close CRM if
- Built for outbound sales teams making 50+ calls a day.
- Power Dialer connects instantly and logs calls automatically.
Choose Affinity if
- Built for venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
- Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
Migrating from Affinity to Close CRM?
Estimated setup & migration time: ~12 hours for a 10-person team.
💡 Migration Tip: Export all projects from Affinity in CSV format before mapping custom fields into Close CRM. Test with a 3-person sub-team first.
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Common questions
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Close CRM (Rated 4.7/5)