Build my stackClose vs HubSpot CRM
Evaluating Close and HubSpot CRM requires comparing two popular options in the crm & sales space. While Close is widely recognized for its ability to help a CRM built for high-velocity inside sales teams., HubSpot CRM is optimized for teams that need to focus on teams planning to scale sales and marketing together. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Close emerges as the stronger overall choice for most teams, earning a score of 4.5 compared to 4.4 for HubSpot CRM. A key factor in this recommendation is that Close provides well established product with an active user base, which helps streamline workflows. However, HubSpot CRM remains an excellent alternative if your team is specifically looking for a tool optimized for teams planning to scale sales and marketing together and you value truly useful free CRM tier. Weigh the cost differences and feature limits carefully before making a commitment.
Close vs HubSpot CRM at a glance
| Close | HubSpot CRM | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Our rating | 4.5 / 5 | 4.4 / 5 |
| Starts at | $49/mo | $0, paid from $20/mo |
| Free tier | No | Yes |
| Best for | A CRM built for high-velocity inside sales teams. | Teams planning to scale sales and marketing together |
How they scored, dimension by dimension
Our hands-on evaluations show that Close and HubSpot CRM are perfectly balanced in terms of ease of use, both scoring 4.6 out of 5. Users will find comparable capabilities in both environments, meaning your decision here should focus on visual preference and how well each interface fits with your existing software stack.
In our testing, Close comes out on top for features with a rating of 4.5 versus 4.4 for HubSpot CRM. This difference reflects Close's more robust implementation of these features, which helps teams execute work with less friction. While HubSpot CRM is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Close is the stronger option for value with a rating of 4.4 versus 4.0 for HubSpot CRM. This difference reflects Close's more robust implementation of these features, which helps teams execute work with less friction. While HubSpot CRM is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Close edges ahead on support with a rating of 4.5 versus 4.4 for HubSpot CRM. This difference reflects Close's more robust implementation of these features, which helps teams execute work with less friction. While HubSpot CRM is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Close shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
Where HubSpot CRM shines
- Truly useful free CRM tier
- Scales into marketing and service hubs
- Polished, friendly interface
- Costs escalate quickly with add ons
- Contact tiers can feel punitive
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
So which should you pick?
Choose Close if
- Built for a CRM built for high-velocity inside sales teams.
- features and value matter most to you
- Well established product with an active user base
Choose HubSpot CRM if
- Built for teams planning to scale sales and marketing together
- You want a real free tier before paying
- Budget is tight (from $0, paid from $20/mo)
- Truly useful free CRM tier
HubSpot CRM is the cheaper place to start
HubSpot CRM is the cheaper entry point at $0, paid from $20/mo, versus $49/mo for Close.
HubSpot CRM plans at a glance
Free
Unlimited users
- Contact management
- Deals & pipelines
- Basic email tools
Starter
New teams
- Remove HubSpot branding
- Simple automation
- Starter reporting
Professional
Scaling teams
- Marketing automation
- Custom reporting
- Teams & permissions
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check HubSpot CRM’s site for the latest before you buy.
Common questions
Affiliate disclosure: We may earn a commission if you buy Close or HubSpot CRM through the links on this page, at no extra cost to you. We only compare tools we have tested, and commissions never change our scores or which tool we recommend. We currently track 218+ tools.