Pricing history

How has Hotjar priced over time?

Track price changes, compare to category averages, and decide when is the right time to sign up.

$39
Current price
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Hotjar

4.34.3 out of 5$32/mo

Hotjar Pricing History

+22% Increase

Verified historical tracking by GoPickStack researchers.

Low: $32
High: $39
Average: $36.67
2024-012025-042026-09
Hover points on the chart to inspect specific pricing updates and plan shifts.All amounts in USD

Price timeline

2026-09
Verified September 2026 by GoPickStack; Experience Analytics Growth remains $39/month on annual billing ($49 monthly) for 7k sessions and replays, Voice of Customer Growth is $79/month, and the free tier continues
$39/mo
2025-04
Hotjar unified product modules and replaced Observe Plus with Experience Analytics Growth starting at $39/month annual ($49 monthly) for 7,000 monthly sessions
$39/mo
2024-01
Observe Plus baseline at $32/month on annual billing ($39 monthly) for 100 daily sessions, alongside the free Basic tier
$32/mo