Build my stackHubSpot CRM vs Copper
Evaluating HubSpot CRM and Copper requires comparing two popular options in the crm & sales space. While HubSpot CRM is widely recognized for its ability to help teams that want a free CRM that grows into a full marketing, sales, and service platform, Copper is optimized for teams that need to focus on a CRM that lives inside Google Workspace.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing HubSpot CRM and Copper, HubSpot CRM comes out ahead with a 4.5/5 score for teams that want a free CRM that grows into a full marketing, sales, and service platform. HubSpot CRM starts at $0, paid from $20/mo, while Copper starts at $12/mo. Choose HubSpot CRM for teams that want a free CRM that grows into a full marketing, sales, and service platform, or Copper for a CRM that lives inside Google Workspace..
Based on our comprehensive evaluation metrics, HubSpot CRM emerges as the stronger overall choice for most teams, earning a score of 4.5 compared to 4.0 for Copper. A key factor in this recommendation is that HubSpot CRM provides best free CRM on the market. Unlimited users, deals, and contacts at no cost., which helps streamline workflows. However, Copper remains an excellent alternative if your team is specifically looking for a tool optimized for a CRM that lives inside Google Workspace. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
HubSpot CRM vs Copper at a glance
| HubSpot CRM | Copper | |
|---|---|---|
| Category | CRM & Sales | CRM & Sales |
| Our rating | 4.5 / 5 | 4.0 / 5 |
| Starts at | $0, paid from $20/mo | $12/mo |
| Free tier | No | No |
| Best for | Teams that want a free CRM that grows into a full marketing, sales, and service platform | A CRM that lives inside Google Workspace. |
Side-by-Side Feature Matrix
| Feature | HubSpot CRM | Copper | Notes |
|---|---|---|---|
| Free Tier Access | Copper has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, HubSpot CRM edges ahead on features with a rating of 4.4 versus 4.0 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM has the clear advantage on value with a rating of 4.0 versus 3.9 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, HubSpot CRM comes out on top for support with a rating of 4.4 versus 4.0 for Copper. This difference reflects HubSpot CRM's more robust implementation of these features, which helps teams execute work with less friction. While Copper is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where HubSpot CRM shines
- Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
- Polished, modern interface that is easy to learn and use
- HubSpot Academy provides excellent free training and certification
- Scales from 1 user to 1,000+ without switching platforms
- Cost escalates quickly as you add contacts, users, and hubs
- Marketing contact tiers are expensive and fill up fast
Where Copper shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose HubSpot CRM if
- Built for teams that want a free CRM that grows into a full marketing, sales, and service platform
- features and value matter most to you
- Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
Choose Copper if
- Built for a CRM that lives inside Google Workspace.
- Budget is tight (from $12/mo)
- Well established product with an active user base
Migrating from Copper to HubSpot CRM?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Copper in CSV format before mapping custom fields into HubSpot CRM. Test with a 3-person sub-team first.
Copper is the cheaper place to start
Copper is the cheaper entry point at $12/mo, versus $0, paid from $20/mo for HubSpot CRM.
HubSpot CRM plans at a glance
Free
Unlimited users
- Contact management
- Deals & pipelines
- Basic email tools
Starter
New teams
- Remove HubSpot branding
- Simple automation
- Starter reporting
Professional
Scaling teams
- Marketing automation
- Custom reporting
- Teams & permissions
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check HubSpot CRM’s site for the latest before you buy.
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Common questions
FTC Disclosure: We may earn a commission if you buy HubSpot CRM or Copper through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
HubSpot CRM (Rated 4.5/5)