Build my stackConstant Contact vs Mailchimp
Evaluating Constant Contact and Mailchimp requires comparing two popular options in the email marketing space. While Constant Contact is widely recognized for its ability to help beginner-friendly email for small businesses., Mailchimp is optimized for teams that need to focus on small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Mailchimp emerges as the stronger overall choice for most teams, earning a score of 4.1 compared to 3.9 for Constant Contact. A key factor in this recommendation is that Mailchimp provides best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., which helps streamline workflows. However, Constant Contact remains an excellent alternative if your team is specifically looking for a tool optimized for beginner-friendly email for small businesses. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Constant Contact and Mailchimp, Mailchimp comes out ahead with a 4.1/5 score for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. Constant Contact starts at $12/mo, while Mailchimp starts at $13/mo (free tier available). Choose Constant Contact for beginner-friendly email for small businesses., or Mailchimp for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform.
Who stands behind these tools
Constant Contact
Pricing & features verified 2026-07-01
Mailchimp
- Company
- Intuit Mailchimp
- Founded
- 2001
- Headquarters
- Atlanta, Georgia, USA
- CEO
- John Q. Price
Pricing & features verified 2026-07-20
Constant Contact vs Mailchimp at a glance
| Constant Contact | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 3.9 / 5 | 4.1 / 5 |
| Starts at | $12/mo | $13/mo (free tier available) |
| Free tier | No | Yes |
| Best for | Beginner-friendly email for small businesses. | Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform |
Side-by-Side Feature Matrix
| Feature | Constant Contact | Mailchimp | Notes |
|---|---|---|---|
| Free Tier Access | Mailchimp has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Constant Contact comes out on top for value with a rating of 3.8 versus 3.5 for Mailchimp. This difference reflects Constant Contact's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Constant Contact shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Deliverability has declined. Mailchimp achieved 93.1 percent inbox placement in our tests, below Kit (98.2 percent) and ActiveCampaign (95.4 percent).
- Pricing has increased significantly since the Intuit acquisition. The Essentials plan went from $9.99 to $13 per month, and premium features require the $350+ Premium plan.
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AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Constant Contact Advocate
Pro-Constant Contact Stance
Constant Contact is built specifically for Beginner-friendly email for small businesses.. Its main superpower is Well established product with an active user base, allowing teams to get up and running without endless configuration friction.
"While Mailchimp offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Mailchimp Advocate
Pro-Mailchimp Stance
Mailchimp excels where deep power is required. Best for Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, its standout advantage is Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., giving teams greater autonomy as workflows expand.
"Constant Contact can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Constant Contact if
- Built for beginner-friendly email for small businesses.
- value matter most to you
- Budget is tight (from $12/mo)
- Well established product with an active user base
Choose Mailchimp if
- Built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
- You want a real free tier before paying
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Migrating from Mailchimp to Constant Contact?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Mailchimp in CSV format before mapping custom fields into Constant Contact. Test with a 3-person sub-team first.
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FTC Disclosure: We may earn a commission if you buy Constant Contact or Mailchimp through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Mailchimp (Rated 4.1/5)