Build my stackBrevo vs Mailchimp
Evaluating Brevo and Mailchimp requires comparing two popular options in the email marketing space. While Brevo is widely recognized for its ability to help budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof, Mailchimp is optimized for teams that need to focus on small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Brevo emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 4.1 for Mailchimp. A key factor in this recommendation is that Brevo provides unlimited contacts on every plan including free tier, a major advantage over capped competitors, which helps streamline workflows. However, Mailchimp remains an excellent alternative if your team is specifically looking for a tool optimized for small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list. and you value best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Brevo and Mailchimp, Brevo comes out ahead with a 4.3/5 score for budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof. Brevo starts at $9/mo (free tier available), while Mailchimp starts at $13/mo (free tier available). Choose Brevo for budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof, or Mailchimp for small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list..
Who stands behind these tools
Brevo
- Headquarters
- Paris, France
- CEO
- Armand Thiberge
Pricing & features verified 2026-07-20
Mailchimp
- Company
- Intuit Mailchimp
- Founded
- 2001
- Headquarters
- Atlanta, Georgia, USA
- CEO
- John Q. Price
Pricing & features verified 2026-07-20
Brevo vs Mailchimp at a glance
| Brevo | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.3 / 5 | 4.1 / 5 |
| Starts at | $9/mo (free tier available) | $13/mo (free tier available) |
| Free tier | No | Yes |
| Best for | Budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof | Small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list. |
Feature Comparison & Edge Analysis
Toggle below to spotlight the unique capabilities where each tool stands out
| Capability / Feature | Brevo | Mailchimp | Advantage |
|---|---|---|---|
Free Tier Access Mailchimp has free tier | Mailchimp Wins | ||
Native Time Tracking Built-in timer & logging capabilities | Mailchimp Wins | ||
AI Assistant & Summary AI text generation & automated summary support | Parity | ||
Custom Views (Board/List/Gantt) Multiple workspace view perspectives | Parity | ||
Mobile Apps (iOS & Android) Native mobile app support | Parity | ||
CSV & Workspace Export Full data portability and CSV exports | Parity | ||
Role-Based Permissions Granular access controls per member | Parity | ||
Workflow Automations Trigger-action automation rules | Parity | ||
External Guest Sharing Client and guest collaboration access | Parity | ||
Enterprise SSO & SAML Single Sign-On enterprise security | Parity |
How Pricing Scales as Your Team Grows
Drag the seat slider to see the exact price gap and cost trajectory between Brevo and Mailchimp
BrevoEst. $1,068/year at 5 seats
📐 $89/mo base
MailchimpEst. $1,116/year at 5 seats
📐 $93/mo base
How they scored, dimension by dimension
In our testing, Mailchimp has the clear advantage on ease of use with a rating of 4.5 versus 4.3 for Brevo. This difference reflects Mailchimp's more powerful implementation of these features, which helps teams execute work with less friction. While Brevo is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo is the stronger option for deliverability with a rating of 4.2 versus 3.8 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo edges ahead on automation with a rating of 4.3 versus 3.5 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Brevo shines
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
- SMS marketing built in, no separate integrations or extra monthly fees for text messaging
- Clean drag and drop email editor that does not require HTML knowledge to produce professional looking emails
- Transactional email API is developer friendly with good documentation and SMTP relay support
- Volume-based send limits rather than subscriber-based billing: unused monthly send credits expire without rolling over, and the free plan caps sending at 300 emails per day.
- Email deliverability to Microsoft Outlook and Yahoo inboxes lags slightly behind dedicated newsletter platforms like MailerLite and Kit.
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Pricing scales by total contacts including unsubscribed contacts on some plans. Cleaning your list is not optional if you want to control costs.
- Marketing automation is limited on the free and Essentials plans. Multi-step journeys require Standard or above.
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Brevo Advocate
Pro-Brevo Stance
Brevo is built specifically for Budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof. Its main superpower is Unlimited contacts on every plan including free tier, a major advantage over capped competitors, allowing teams to get up and running without endless configuration friction.
"While Mailchimp offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Mailchimp Advocate
Pro-Mailchimp Stance
Mailchimp excels where deep power is required. Best for Small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list., its standout advantage is Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., giving teams greater autonomy as workflows expand.
"Brevo can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Brevo if
- Built for budget-conscious businesses, developers, and e-commerce shops wanting unlimited contact storage, pay-as-you-send email pricing, transactional SMTP APIs, and SMS messaging under one roof
- deliverability and automation matter most to you
- Budget is tight (from $9/mo (free tier available))
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
Choose Mailchimp if
- Built for small to mid-size businesses and e-commerce stores that want an all-in-one email marketing platform with a visual drag-and-drop builder, audience segmentation, and basic marketing automation. Mailchimp's free tier and name recognition make it the default starting point for new businesses building an email list.
- ease of Use matter most to you
- You want a real free tier before paying
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Migrating from Mailchimp to Brevo?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Mailchimp in CSV format before mapping custom fields into Brevo. Test with a 3-person sub-team first.
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FTC Disclosure: We may earn a commission if you buy Brevo or Mailchimp through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Brevo (Rated 4.3/5)