Build my stackBrevo vs Mailchimp
Evaluating Brevo and Mailchimp requires comparing two popular options in the email marketing space. While Brevo is widely recognized for its ability to help budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools, Mailchimp is optimized for teams that need to focus on small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Brevo emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 4.1 for Mailchimp. A key factor in this recommendation is that Brevo provides unlimited contacts on every plan including free tier, a major advantage over capped competitors, which helps streamline workflows. However, Mailchimp remains an excellent alternative if your team is specifically looking for a tool optimized for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform and you value best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Brevo and Mailchimp, Brevo comes out ahead with a 4.3/5 score for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools. Brevo starts at $9/mo (free tier available), while Mailchimp starts at $13/mo (free tier available). Choose Brevo for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools, or Mailchimp for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform.
Who stands behind these tools
Brevo
- Headquarters
- Paris, France
- CEO
- Armand Thiberge
Pricing & features verified 2026-07-20
Mailchimp
- Company
- Intuit Mailchimp
- Founded
- 2001
- Headquarters
- Atlanta, Georgia, USA
- CEO
- John Q. Price
Pricing & features verified 2026-07-20
Brevo vs Mailchimp at a glance
| Brevo | Mailchimp | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.3 / 5 | 4.1 / 5 |
| Starts at | $9/mo (free tier available) | $13/mo (free tier available) |
| Free tier | No | Yes |
| Best for | Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools | Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform |
Side-by-Side Feature Matrix
| Feature | Brevo | Mailchimp | Notes |
|---|---|---|---|
| Free Tier Access | Mailchimp has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Mailchimp has the clear advantage on ease of use with a rating of 4.5 versus 4.3 for Brevo. This difference reflects Mailchimp's more powerful implementation of these features, which helps teams execute work with less friction. While Brevo is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo is the stronger option for deliverability with a rating of 4.2 versus 3.8 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo edges ahead on automation with a rating of 4.3 versus 3.5 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Brevo shines
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
- SMS marketing built in, no separate integrations or extra monthly fees for text messaging
- Clean drag and drop email editor that does not require HTML knowledge to produce professional looking emails
- Transactional email API is developer friendly with good documentation and SMTP relay support
- Credit based billing system confuses users accustomed to subscriber based pricing models
- Email deliverability lags behind MailerLite and Kit in our testing, with slightly higher bounce rates on cold lists
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Deliverability has declined. Mailchimp achieved 93.1 percent inbox placement in our tests, below Kit (98.2 percent) and ActiveCampaign (95.4 percent).
- Pricing has increased significantly since the Intuit acquisition. The Essentials plan went from $9.99 to $13 per month, and premium features require the $350+ Premium plan.
AI Head-to-Head Arbiter
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AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Brevo Advocate
Pro-Brevo Stance
Brevo is built specifically for Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools. Its main superpower is Unlimited contacts on every plan including free tier, a major advantage over capped competitors, allowing teams to get up and running without endless configuration friction.
"While Mailchimp offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Mailchimp Advocate
Pro-Mailchimp Stance
Mailchimp excels where deep power is required. Best for Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, its standout advantage is Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., giving teams greater autonomy as workflows expand.
"Brevo can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Brevo if
- Built for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools
- deliverability and automation matter most to you
- Budget is tight (from $9/mo (free tier available))
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
Choose Mailchimp if
- Built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
- ease of Use matter most to you
- You want a real free tier before paying
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Migrating from Mailchimp to Brevo?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Mailchimp in CSV format before mapping custom fields into Brevo. Test with a 3-person sub-team first.
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FTC Disclosure: We may earn a commission if you buy Brevo or Mailchimp through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Brevo (Rated 4.3/5)