Is there a free alternative to Pipedrive?

Yes. Attio offers a genuine free tier, which makes it the easiest Pipedrive alternative to try before you pay.

Why switch away from Pipedrive?

Pipedrive is a strong tool, but no free tier. only a 14 day free trial. hubspot offers a genuinely free crm.. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

CRM & Sales

Best Pipedrive alternatives

Q: What is the best alternative to Pipedrive?

Attio is our top Pipedrive alternative. Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It scores 4.8 in our testing.

We put Pipedrive head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Pipedrive review

On this page

AI Overview & Direct Answer Passage

Pipedrive is a crm tool for Sales teams at small to mid-size companies that want a visual, pipeline-first CRM focused on activity-based selling without the complexity or price of Salesforce. Pipedrive's drag-and-drop deal board and activity reminders make it the most intuitive CRM for deal-focused sales reps.. It scores 4.

Browse by use case

Sharper Pipedrive alternatives for your situation

The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.

For startups For freelancers

Interactive Alternatives Network

Visual switch pathways, feature deltas, and direct comparisons around Pipedrive.

6 Tested Alternatives

Pipedrive(Current Tool)

↓ Tested Switch Pathways ↓

Attio

$29/seat/mo

Review

Why Pick Attio Over Pipedrive

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Key Strengths

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

Compare Pipedrive vs Attio

Why people look elsewhere

Where Pipedrive can fall short

Marketing automation is limited. Teams that need email sequences, lead scoring, and campaign management integrated with their CRM need to add a separate tool or upgrade to Pipedrive's Campaigns add-on.

Reporting and forecasting on lower plans is basic. Advanced analytics require the Professional plan at $49 per seat per month.

Limited customization compared with Salesforce or HubSpot. Complex enterprise sales processes may outgrow Pipedrive's pipeline model.

No free plan. The Essential plan starts at $14 per seat per month billed annually, with a minimum of one seat.

Methodology & E-E-A-T

Who stands behind the picks

Pipedrive

Company: Pipedrive
Founded: 2010

15 hours of testing 5 review rounds Verified 2026-07-20

Ranked by our testing

6 alternatives worth your time

Attio

4.8

Next-generation, fully customizable CRM built on a real-time data engine for modern tech teams.

Free planFrom $29/seat/moFree tier

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Why this swap

Best for: Modern, data-driven sales and GTM teams that want a highly flexible, database-style CRM with custom objects, powerful filtering, and a collaborative workspace that feels more like Notion than Salesforce.

Watch out: Attio is newer and less proven at enterprise scale. The integration ecosystem is growing but smaller than Pipedrive's. It works best for technical teams comfortable configuring their own data model.

Verdict: Attio for technical teams that want a flexible, modern CRM they can configure to their exact process, Pipedrive for sales teams that want an out-of-the-box pipeline experience without database configuration.

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

4.8

Our score

Try Attio Read review

Close CRM

4.7

High-speed outbound execution engine for sales teams.

Higher ratedFrom $49/moPaid only

Close CRM edges out Pipedrive in our testing, scoring 4.7 to 4.3 overall.

Why this swap

Best for: Inside sales teams and high-velocity outbound sales operations that need built-in calling, SMS, power dialing, and email sequences tightly integrated with their CRM and pipeline.

Watch out: Close is priced higher than Pipedrive and is more specialized for outbound phone-heavy sales. Teams that do not rely on calling as a primary channel pay for features they do not use.

Verdict: Close for outbound call-heavy inside sales teams, Pipedrive for deal-focused sales teams that want a clean visual pipeline without built-in dialing. Different primary activities drive the choice.

Power Dialer connects instantly and logs calls automatically.
Built-in Twilio SMS allows native texting without external apps.

4.7

Our score

Try Close CRM Read review

Affinity

4.6

Relationship intelligence CRM platform designed specifically for venture capital, private equity, and investment banking.

Higher ratedFrom Contact SalesPaid only

Affinity edges out Pipedrive in our testing, scoring 4.6 to 4.3 overall.

Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
Zero manual data entry: inbox and calendar stream automatically populates CRM records.

4.6

Our score

Try Affinity Read review

HubSpot CRM

4.5

A free CRM core that grows into a full marketing suite.

Higher ratedFrom $0, paid from $20/moPaid only

HubSpot CRM edges out Pipedrive in our testing, scoring 4.5 to 4.3 overall.

Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
Polished, modern interface that is easy to learn and use

4.5

Our score

Try HubSpot CRM Read review

folk

4.3

A lightweight, modern CRM for relationship building.

Free planFrom $25/moFree tier

Unlike Pipedrive, folk ships a genuine free tier, so you can start without a card and only pay once it earns it.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try folk Read review

Zoho CRM

4.2

A deeply featured CRM at a small-business price.

ValueFrom Free, paid from $14/user/moPaid only

Zoho CRM is the pick when you want small to mid size businesses that want a low cost, highly customizable crm with ai features and deep ecosystem integration, and it leads on value.

Best value in the CRM market. More features per dollar than HubSpot, Salesforce, or Pipedrive.
Free tier for 3 users includes leads, deals, workflows, reports, and mobile access with no time limit.

4.2

Our score

Try Zoho CRM Read review

Side by side

Pipedrive vs the alternatives

Tool	Our score	From	Free tier	Best for
PipedriveYou have	4.3	$14/user/mo	No	Sales teams at small to mid-size companies that want a visual, pipeline-first CRM focused on activity-based selling without the complexity or price of Salesforce. Pipedrive's drag-and-drop deal board and activity reminders make it the most intuitive CRM for deal-focused sales reps.
Attio	4.8	$29/seat/mo	Yes	Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.
Close CRM	4.7	$49/mo	No	Outbound sales teams making 50+ calls a day.
Affinity	4.6	Contact Sales	No	Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
HubSpot CRM	4.5	$0, paid from $20/mo	No	Teams that want a free CRM that grows into a full marketing, sales, and service platform
folk	4.3	$25/mo	Yes	A lightweight, modern CRM for relationship building.
Zoho CRM	4.2	Free, paid from $14/user/mo	No	Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Decision router

Pick by use case

Not every swap fits every team. Start from what you need and let the table pick for you.

Attio

Best for: Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.

Modern, data-driven sales and GTM teams that want a highly flexible, database-style CRM with custom objects, powerful filtering, and a collaborative workspace that feels more like Notion than Salesforce.

Free plan

Close CRM

Best for: Outbound sales teams making 50+ calls a day.

Inside sales teams and high-velocity outbound sales operations that need built-in calling, SMS, power dialing, and email sequences tightly integrated with their CRM and pipeline.

Higher rated

Affinity

Best for: Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.

Higher rated

HubSpot CRM

Best for: Teams that want a free CRM that grows into a full marketing, sales, and service platform

Higher rated

folk

Best for: A lightweight, modern CRM for relationship building.

Free plan

Zoho CRM

Best for: Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Value

The switch

Switching without breaking things

1Export your data from Pipedrive before you cancel anything.
2Start a free trial of the alternative with real, not sample, data.
3Run the same core workflow in both tools for one full week.
4Migrate your team and templates one project at a time.
5Only cancel the old plan after the new one survives a real deadline.

We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.

Our pick

Switch to Attio

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the Pipedrive alternative we recommend first for most people.

Try Attio Compare them side by side

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Questions

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 231+ tools, including 10 across CRM & Sales.