Is there a free alternative to Pipedrive?

Yes. Attio offers a genuine free tier, which makes it the easiest Pipedrive alternative to try before you pay.

Why switch away from Pipedrive?

Pipedrive is a strong tool, but no free tier. only a 14 day free trial. hubspot offers a genuinely free crm.. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

CRM & Sales

Best Pipedrive alternatives

Q: What is the best alternative to Pipedrive?

Attio is our top Pipedrive alternative. Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It scores 4.8 in our testing.

We put Pipedrive head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our Pipedrive review

On this page

AI Overview & Direct Answer Passage

Pipedrive is a crm tool for Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite. It scores 4.3 out of 5 and starts at $14/user/mo with paid plans from $14/user/mo. Best for Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite.

Browse by use case

Sharper Pipedrive alternatives for your situation

The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.

For startups For freelancers

Interactive Alternatives Network

Visual switch pathways, feature deltas, and direct comparisons around Pipedrive.

6 Tested Alternatives

Pipedrive(Current Tool)

↓ Tested Switch Pathways ↓

Attio

$29/seat/mo

Review

Why Pick Attio Over Pipedrive

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Key Strengths

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

Compare Pipedrive vs Attio

Why people look elsewhere

Where Pipedrive can fall short

No free tier. Only a 14 day free trial. HubSpot offers a genuinely free CRM.

Marketing features are minimal. Do not buy Pipedrive for marketing automation.

Reporting depth requires the Professional or Enterprise tier

Workflow automation is basic compared with HubSpot or Salesforce

Email sync setup can be finicky and sometimes duplicates messages

Customer support response times can be slow on lower tier plans

Limited native integrations compared with HubSpot marketplace

Contact management is less polished than dedicated CRM platforms

Methodology & E-E-A-T

Who stands behind the picks

Pipedrive

Company: Pipedrive
Founded: 2010

15 hours of testing 5 review rounds Verified 2026-07-20

Ranked by our testing

6 alternatives worth your time

Attio

4.8

Next-generation, fully customizable CRM built on a real-time data engine for modern tech teams.

Free planFrom $29/seat/moFree tier

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

4.8

Our score

Try Attio Read review

Close CRM

4.7

High-speed outbound execution engine for sales teams.

Higher ratedFrom $49/moPaid only

Close CRM edges out Pipedrive in our testing, scoring 4.7 to 4.3 overall.

Power Dialer connects instantly and logs calls automatically.
Built-in Twilio SMS allows native texting without external apps.

4.7

Our score

Try Close CRM Read review

Affinity

4.6

Relationship intelligence CRM platform designed specifically for venture capital, private equity, and investment banking.

Higher ratedFrom Contact SalesPaid only

Affinity edges out Pipedrive in our testing, scoring 4.6 to 4.3 overall.

Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
Zero manual data entry: inbox and calendar stream automatically populates CRM records.

4.6

Our score

Try Affinity Read review

HubSpot CRM

4.5

A free CRM core that grows into a full marketing suite.

Higher ratedFrom $0, paid from $20/moPaid only

HubSpot CRM edges out Pipedrive in our testing, scoring 4.5 to 4.3 overall.

Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
Polished, modern interface that is easy to learn and use

4.5

Our score

Try HubSpot CRM Read review

folk

4.3

A lightweight, modern CRM for relationship building.

Free planFrom $25/moFree tier

Unlike Pipedrive, folk ships a genuine free tier, so you can start without a card and only pay once it earns it.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try folk Read review

Zoho CRM

4.2

A deeply featured CRM at a small-business price.

ValueFrom Free, paid from $14/user/moPaid only

Zoho CRM is the pick when you want small to mid size businesses that want a low cost, highly customizable crm with ai features and deep ecosystem integration, and it leads on value.

Best value in the CRM market. More features per dollar than HubSpot, Salesforce, or Pipedrive.
Free tier for 3 users includes leads, deals, workflows, reports, and mobile access with no time limit.

4.2

Our score

Try Zoho CRM Read review

Side by side

Pipedrive vs the alternatives

Tool	Our score	From	Free tier	Best for
PipedriveYou have	4.3	$14/user/mo	No	Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite
Attio	4.8	$29/seat/mo	Yes	Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.
Close CRM	4.7	$49/mo	No	Outbound sales teams making 50+ calls a day.
Affinity	4.6	Contact Sales	No	Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
HubSpot CRM	4.5	$0, paid from $20/mo	No	Teams that want a free CRM that grows into a full marketing, sales, and service platform
folk	4.3	$25/mo	Yes	A lightweight, modern CRM for relationship building.
Zoho CRM	4.2	Free, paid from $14/user/mo	No	Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Decision router

Pick by use case

Not every swap fits every team. Start from what you need and let the table pick for you.

Attio

Best for: Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.

Free plan

Close CRM

Best for: Outbound sales teams making 50+ calls a day.

Higher rated

Affinity

Best for: Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.

Higher rated

HubSpot CRM

Best for: Teams that want a free CRM that grows into a full marketing, sales, and service platform

Higher rated

folk

Best for: A lightweight, modern CRM for relationship building.

Free plan

Zoho CRM

Best for: Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Value

The switch

Switching without breaking things

1Export your data from Pipedrive before you cancel anything.
2Start a free trial of the alternative with real, not sample, data.
3Run the same core workflow in both tools for one full week.
4Migrate your team and templates one project at a time.
5Only cancel the old plan after the new one survives a real deadline.

We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.

Our pick

Switch to Attio

Unlike Pipedrive, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the Pipedrive alternative we recommend first for most people.

Try Attio Compare them side by side

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Questions

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 225+ tools, including 10 across CRM & Sales.