Kit logo
Email Marketing

Free Kit alternatives

Every pick starts with a genuine free tier, which makes it the easiest way to test a full workflow for zero dollars. Start free and upgrade only when it earns it.

All Kit alternatives
AI Overview & Direct Answer Passage

What is the best free alternative to Kit?

beehiiv is the free Kit alternative we recommend first. Unlike Kit, beehiiv ships a genuine free tier, so you can start without a card and only pay once it earns it. It scores 4.6 in our testing, and at $39/mo (free tier available) it keeps the monthly bill reasonable. See the full ranked list below to compare every pick.

Ranked by our testing

3 free alternatives worth your time

1beehiiv logo

beehiiv

4.6 out of 54.6

A modern newsletter platform built for growth.

Free planFrom $39/mo (free tier available)Free tier

Unlike Kit, beehiiv ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Best in class growth tools. The Boosts recommendation network drives genuine subscriber acquisition through cross promotion, not just optimization of existing channels. In our 4 week test, 18 percent of new subscribers came through Boosts.
  • Built in Ad Network for newsletter monetization. Beehiiv handles sponsor placements, ad sales, payment collection, and payouts. CPM rates averaged $25 to $40 for newsletters with 5,000+ subscribers. Creators keep 70 percent of ad revenue.
2Substack logo

Substack

4.3 out of 54.3

Publish and monetize a newsletter with zero setup.

Free planFrom Free + 10% rev shareFree tier

Unlike Kit, Substack ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Zero upfront cost. Substack is completely free to use. There are no monthly fees, no tiered plans, and no feature gates. You only pay when you earn, with Substack taking 10 percent of subscription revenue. This makes it the most accessible platform for new creators.
  • Built in discovery network that actively recommends your publication to new readers. Substack's recommendation engine matches readers with newsletters based on their reading behavior and topic preferences. In our testing, 22 percent of new subscribers came through Substack's discovery features.
3Mailchimp logo

Mailchimp

4.1 out of 54.1

Email marketing and automation for small businesses.

Free planFrom $13/mo (free tier available)Free tier

Unlike Kit, Mailchimp ships a genuine free tier, so you can start without a card and only pay once it earns it.

  • Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
  • Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
Side by side

Kit vs the free alternatives

ToolOur scoreFromFree tierBest for
Kit logoKit4.4$0, paid from $25/mo NoCreators, newsletter writers, and course builders who want simplicity and deliverability
beehiiv logobeehiiv4.6$39/mo (free tier available) YesNewsletter writers, publishers, and media companies that want an all in one platform for audience growth, monetization, and analytics
Substack logoSubstack4.3Free + 10% rev share YesWriters, journalists, and independent creators who want to start a paid newsletter or podcast with zero upfront cost and access to a built in audience discovery network
Mailchimp logoMailchimp4.1$13/mo (free tier available) YesSmall to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
Methodology & E-E-A-T

Who stands behind the picks

Kit logo

Kit

Company
Kit (formerly ConvertKit)
Founded
2013

27 hours of testing 5 review rounds Verified 2026-07-20

Questions

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings.