Is there a free alternative to HubSpot CRM?

Yes. Attio offers a genuine free tier, which makes it the easiest HubSpot CRM alternative to try before you pay.

Why switch away from HubSpot CRM?

HubSpot CRM is a strong tool, but costs escalate quickly with add ons. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

CRM & Sales

Best HubSpot CRM alternatives

Q: What is the best alternative to HubSpot CRM?

Close is our top HubSpot CRM alternative. Close edges out HubSpot CRM in our testing, scoring 4.5 to 4.4 overall. It scores 4.5 in our testing.

We put HubSpot CRM head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our HubSpot CRM review

Why people look elsewhere

Where HubSpot CRM can fall short

Costs escalate quickly with add ons

Contact tiers can feel punitive

Some features locked behind high plans

Ranked by our testing

6 alternatives worth your time

Close

4.5

A CRM built for high-velocity inside sales teams.

Higher ratedFrom $49/moPaid only

Close edges out HubSpot CRM in our testing, scoring 4.5 to 4.4 overall.

Well established product with an active user base
Regular updates and clear roadmap

4.5

Our score

Try Close Read review

Attio

4.4

A flexible, data-driven CRM that feels like a spreadsheet.

Ease of useFrom $29/moFree tier

Attio is the pick when you want a flexible, data-driven crm that feels like a spreadsheet., and it leads on ease of use.

Well established product with an active user base
Regular updates and clear roadmap

4.4

Our score

Try Attio Read review

Pipedrive

4.3

A focused sales CRM built around the pipeline.

Lower priceFrom $14/user/moPaid only

Pipedrive starts at $14/user/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.

Intuitive visual pipeline
Fast to set up and adopt

4.3

Our score

Try Pipedrive Read review

Salesforce

4.3

The enterprise CRM that defines the category.

Ease of useFrom $25/moPaid only

Salesforce is the pick when you want the enterprise crm that defines the category., and it leads on ease of use.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try Salesforce Read review

folk

4.3

A lightweight, modern CRM for relationship building.

Ease of useFrom $25/moFree tier

folk is the pick when you want a lightweight, modern crm for relationship building., and it leads on ease of use.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try folk Read review

Zoho CRM

4.2

A deeply featured CRM at a small-business price.

Lower priceFrom $14/moFree tier

Zoho CRM starts at $14/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.

Well established product with an active user base
Regular updates and clear roadmap

4.2

Our score

Try Zoho CRM Read review

Side by side

HubSpot CRM vs the alternatives

Tool	Our score	From	Free tier	Best for
HubSpot CRMYou have	4.4	$0, paid from $20/mo	Yes	Teams planning to scale sales and marketing together
Close	4.5	$49/mo	No	A CRM built for high-velocity inside sales teams.
Attio	4.4	$29/mo	Yes	A flexible, data-driven CRM that feels like a spreadsheet.
Pipedrive	4.3	$14/user/mo	No	Small sales teams who want to close, not configure
Salesforce	4.3	$25/mo	No	The enterprise CRM that defines the category.
folk	4.3	$25/mo	Yes	A lightweight, modern CRM for relationship building.
Zoho CRM	4.2	$14/mo	Yes	A deeply featured CRM at a small-business price.

Our pick

Switch to Close

Close edges out HubSpot CRM in our testing, scoring 4.5 to 4.4 overall. It is the HubSpot CRM alternative we recommend first for most people.

Try Close Compare them side by side

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 218+ tools, including 9 across CRM & Sales.