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Best HubSpot CRM alternatives
We put HubSpot CRM head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.
HubSpot CRM is a crm tool for Teams that want a free CRM today that grows into marketing, sales, and service without a migration, and reps who can be productive in an afternoon. It scores 4.5 out of 5 and starts at $0, paid from $20/mo with paid plans from $0, paid from $20/mo.
Sharper HubSpot CRM alternatives for your situation
The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.
Interactive Alternatives Network
Visual switch pathways, feature deltas, and direct comparisons around HubSpot CRM.
HubSpot CRM(Current Tool)
Attio
Why Pick Attio Over HubSpot CRM
Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.
Key Strengths
- Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
- Automated email and calendar sync builds a complete communication history without manual data entry.
Where HubSpot CRM can fall short
Who stands behind the picks
HubSpot CRM
- Company
- HubSpot
- Founded
- 2006
29 hours of testing 3 review rounds Verified 2026-07-20
6 alternatives worth your time
Attio
4.8 out of 54.8Next-generation, fully customizable CRM built on a real-time data engine for modern tech teams.
Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.
Why this swap
Best for: Pick Attio if you want a CRM that behaves like a database: custom objects, a clean API, and fast email sync, built for product led sales teams.
Watch out: Attio's Pro plan is $29 per seat per month billed annually, enrichment credits are capped per seat each month, and advanced team permission controls need the Enterprise tier at a much higher seat price.
Verdict: Choose Attio for flexible data modelling and a modern workflow. Choose HubSpot when non technical teams need ready made funnels, email tools, and reporting on day one.
- Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
- Automated email and calendar sync builds a complete communication history without manual data entry.
Close CRM
4.7 out of 54.7High-speed outbound execution engine for sales teams.
Close CRM edges out HubSpot CRM in our testing, scoring 4.7 to 4.5 overall.
Why this swap
Best for: Pick Close if your team makes dozens of calls a day and wants the dialer, SMS, and follow up sequences in the same place as the pipeline.
Watch out: Close has no free tier and starts at $49 per user per month. Workflow automations are gated to the Professional plan, and Twilio calling and SMS usage is billed separately from the subscription.
Verdict: Choose Close when the phone drives revenue. Choose HubSpot when marketing and sales have to share one record and one reporting layer.
- Power Dialer connects instantly and logs calls automatically.
- Built-in Twilio SMS allows native texting without external apps.
Affinity
4.6 out of 54.6Relationship intelligence CRM platform designed specifically for venture capital, private equity, and investment banking.
Affinity edges out HubSpot CRM in our testing, scoring 4.6 to 4.5 overall.
Why this swap
Best for: Pick Affinity if you run deals or investments from a relationship graph and want enrichment and warm paths built automatically from email and calendar.
Watch out: Affinity is sold on annual contracts with firm wide minimums that often start at $10,000 or more per year, and seats added mid contract lock in until renewal. It is priced for funds and deal teams, not general sales orgs.
Verdict: Choose Affinity for relationship intelligence. Choose HubSpot for a broad revenue platform with marketing, service, and reporting in one subscription.
- Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
- Zero manual data entry: inbox and calendar stream automatically populates CRM records.
Pipedrive
4.3 out of 54.3A focused sales CRM built around the pipeline.
Pipedrive starts at $14/user/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.
Why this swap
Best for: Pick Pipedrive if your sales team wants a fast, visual pipeline and nothing else, and you want everyone productive on day one.
Watch out: Pipedrive has no free plan, only a 14 day trial. Essential at $14 per user per month leaves out email sync and workflow automation, and custom reporting needs the Enterprise tier.
Verdict: Choose Pipedrive for pipeline simplicity. Choose HubSpot when you also need marketing automation, forms, and a content engine beside the CRM.
- Visual pipeline is the best in class for deal management
- Fast and responsive even with large data volumes
folk
4.3 out of 54.3A lightweight, modern CRM for relationship building.
Unlike HubSpot CRM, folk ships a genuine free tier, so you can start without a card and only pay once it earns it.
Why this swap
Best for: Pick folk if you mostly manage relationships and light outreach, and you want contacts, notes, and email in one simple day to day tool.
Watch out: folk is a lighter CRM. Reporting, forecasting, and automation depth are thin next to HubSpot, so teams with a formal sales process usually outgrow it.
Verdict: Choose folk for a clean contact and relationship tool. Choose HubSpot when the CRM has to run marketing, sales, and support together.
- Well established product with an active user base
- Regular updates and clear roadmap
Zoho CRM
4.2 out of 54.2A deeply featured CRM at a small-business price.
Zoho CRM starts at Free, paid from $14/user/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.
Why this swap
Best for: Pick Zoho CRM if you want the most customization per dollar, a real free tier for small teams, and you already use other Zoho apps.
Watch out: Zoho's free tier covers only a small number of users and each extra user costs around $14 per month even on Standard. Plan names hide feature gates: territory management, custom functions, and advanced AI sit on Enterprise or higher, and the wider Zoho suite is priced separately.
Verdict: Choose Zoho CRM for low cost customization and ecosystem pricing. Choose HubSpot when you want the best free tier and a smoother path for non technical teams.
- Best value in the CRM market. More features per dollar than HubSpot, Salesforce, or Pipedrive.
- Free tier for 3 users includes leads, deals, workflows, reports, and mobile access with no time limit.
HubSpot CRM vs the alternatives
| Tool | Our score | From | Free tier | Best for |
|---|---|---|---|---|
| HubSpot CRMYou have | 4.5 | $0, paid from $20/mo | No | Teams that want a free CRM today that grows into marketing, sales, and service without a migration, and reps who can be productive in an afternoon |
| Attio | 4.8 | $29/seat/mo | Yes | Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility. |
| Close CRM | 4.7 | $49/mo | No | Outbound sales teams making 50+ calls a day. |
| Affinity | 4.6 | Contact Sales | No | Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking. |
| Pipedrive | 4.3 | $14/user/mo | No | Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite |
| folk | 4.3 | $25/mo | Yes | A lightweight, modern CRM for relationship building. |
| Zoho CRM | 4.2 | Free, paid from $14/user/mo | No | Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration |
Pick by use case
Not every swap fits every team. Start from what you need and let the table pick for you.
Attio
Best for: Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.
Pick Attio if you want a CRM that behaves like a database: custom objects, a clean API, and fast email sync, built for product led sales teams.
Free plan
Close CRM
Best for: Outbound sales teams making 50+ calls a day.
Pick Close if your team makes dozens of calls a day and wants the dialer, SMS, and follow up sequences in the same place as the pipeline.
Higher rated
Affinity
Best for: Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
Pick Affinity if you run deals or investments from a relationship graph and want enrichment and warm paths built automatically from email and calendar.
Higher rated
Pipedrive
Best for: Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite
Pick Pipedrive if your sales team wants a fast, visual pipeline and nothing else, and you want everyone productive on day one.
Lower price
folk
Best for: A lightweight, modern CRM for relationship building.
Pick folk if you mostly manage relationships and light outreach, and you want contacts, notes, and email in one simple day to day tool.
Free plan
Zoho CRM
Best for: Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration
Pick Zoho CRM if you want the most customization per dollar, a real free tier for small teams, and you already use other Zoho apps.
Lower price
Why people really switch from HubSpot CRM
!The breaking points
“Our cost has roughly doubled, and every year they change how contacts are charged. We have been customers for over a decade and are not sure we can stay.”
r/hubspot · Cost thread, March 2026
“We wanted sales approval processes. The only native way was Sales Hub Enterprise, which would have nearly doubled our sales spend.”
r/hubspot · Pricing discussion thread, September 2026
“Features keep moving between hubs. Pages that were in Marketing Hub now need Content Hub, and HubDB needs Content Hub Pro just to build anything.”
r/hubspot · Pricing discussion thread, September 2026
“The jump between plans is brutal. As a small business I was quoted onboarding plus a monthly figure in the hundreds, with no option to buy half the features.”
r/hubspot · Pricing discussion thread, September 2026
✓What keeps people
“We moved off Salesforce years ago because HubSpot was so much cheaper and did everything we needed for sales and marketing in one place.”
r/hubspot · Pricing discussion thread, September 2026
“We complain about the price, but nobody in the thread could name somewhere better to move the whole stack. HubSpot is where everything already lives.”
r/hubspot · Pricing discussion thread, September 2026
Switching without breaking things
- 1Export your data from HubSpot CRM before you cancel anything.
- 2Start a free trial of the alternative with real, not sample, data.
- 3Run the same core workflow in both tools for one full week.
- 4Migrate your team and templates one project at a time.
- 5Only cancel the old plan after the new one survives a real deadline.
We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.
Switch to Attio
Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the HubSpot CRM alternative we recommend first for most people.
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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 231+ tools, including 10 across CRM & Sales.