Is there a free alternative to HubSpot CRM?

Yes. Attio offers a genuine free tier, which makes it the easiest HubSpot CRM alternative to try before you pay.

Why switch away from HubSpot CRM?

HubSpot CRM is a strong tool, but cost escalates quickly as you add contacts, users, and hubs. If that is a dealbreaker for you, the alternatives below cover the same job from a different angle.

How do you choose these alternatives?

Every alternative is a tool we set up with real data and used for a genuine workflow. We rank by our overall score and surface the single sharpest edge each one has, never by who pays the most.

CRM & Sales

Best HubSpot CRM alternatives

Q: What is the best alternative to HubSpot CRM?

Attio is our top HubSpot CRM alternative. Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It scores 4.8 in our testing.

We put HubSpot CRM head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.

Read our HubSpot CRM review

On this page

AI Overview & Direct Answer Passage

HubSpot CRM is a crm tool for Teams that want a free CRM that grows into a full marketing, sales, and service platform. It scores 4.5 out of 5 and starts at $0, paid from $20/mo with paid plans from $0, paid from $20/mo.

Browse by use case

Sharper HubSpot CRM alternatives for your situation

The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.

For startups For freelancers

Interactive Alternatives Network

Visual switch pathways, feature deltas, and direct comparisons around HubSpot CRM.

6 Tested Alternatives

HubSpot CRM(Current Tool)

↓ Tested Switch Pathways ↓

Attio

$29/seat/mo

Review

Why Pick Attio Over HubSpot CRM

Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Key Strengths

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

Compare HubSpot CRM vs Attio

Why people look elsewhere

Where HubSpot CRM can fall short

Cost escalates quickly as you add contacts, users, and hubs

Marketing contact tiers are expensive and fill up fast

Advanced Sales Hub features require expensive Professional tier

API call limits can cause unexpected overage costs with custom integrations

Can feel slow and bloated compared with lightweight CRMs like Pipedrive

Custom reporting is locked behind higher tier plans

Some features are half baked compared with best in class specialists

Migration from other CRMs is painful and often loses historical data

Methodology & E-E-A-T

Who stands behind the picks

HubSpot CRM

Company: HubSpot
Founded: 2006

29 hours of testing 3 review rounds Verified 2026-07-20

Ranked by our testing

6 alternatives worth your time

Attio

4.8

Next-generation, fully customizable CRM built on a real-time data engine for modern tech teams.

Free planFrom $29/seat/moFree tier

Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.

Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
Automated email and calendar sync builds a complete communication history without manual data entry.

4.8

Our score

Try Attio Read review

Close CRM

4.7

High-speed outbound execution engine for sales teams.

Higher ratedFrom $49/moPaid only

Close CRM edges out HubSpot CRM in our testing, scoring 4.7 to 4.5 overall.

Power Dialer connects instantly and logs calls automatically.
Built-in Twilio SMS allows native texting without external apps.

4.7

Our score

Try Close CRM Read review

Affinity

4.6

Relationship intelligence CRM platform designed specifically for venture capital, private equity, and investment banking.

Higher ratedFrom Contact SalesPaid only

Affinity edges out HubSpot CRM in our testing, scoring 4.6 to 4.5 overall.

Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
Zero manual data entry: inbox and calendar stream automatically populates CRM records.

4.6

Our score

Try Affinity Read review

Pipedrive

4.3

A focused sales CRM built around the pipeline.

Lower priceFrom $14/user/moPaid only

Pipedrive starts at $14/user/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.

Visual pipeline is the best in class for deal management
Fast and responsive even with large data volumes

4.3

Our score

Try Pipedrive Read review

folk

4.3

A lightweight, modern CRM for relationship building.

Free planFrom $25/moFree tier

Unlike HubSpot CRM, folk ships a genuine free tier, so you can start without a card and only pay once it earns it.

Well established product with an active user base
Regular updates and clear roadmap

4.3

Our score

Try folk Read review

Zoho CRM

4.2

A deeply featured CRM at a small-business price.

Lower priceFrom Free, paid from $14/user/moPaid only

Zoho CRM starts at Free, paid from $14/user/mo, undercutting HubSpot CRM's $0, paid from $20/mo while covering the same core ground.

Best value in the CRM market. More features per dollar than HubSpot, Salesforce, or Pipedrive.
Free tier for 3 users includes leads, deals, workflows, reports, and mobile access with no time limit.

4.2

Our score

Try Zoho CRM Read review

Side by side

HubSpot CRM vs the alternatives

Tool	Our score	From	Free tier	Best for
HubSpot CRMYou have	4.5	$0, paid from $20/mo	No	Teams that want a free CRM that grows into a full marketing, sales, and service platform
Attio	4.8	$29/seat/mo	Yes	Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.
Close CRM	4.7	$49/mo	No	Outbound sales teams making 50+ calls a day.
Affinity	4.6	Contact Sales	No	Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
Pipedrive	4.3	$14/user/mo	No	Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite
folk	4.3	$25/mo	Yes	A lightweight, modern CRM for relationship building.
Zoho CRM	4.2	Free, paid from $14/user/mo	No	Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Decision router

Pick by use case

Not every swap fits every team. Start from what you need and let the table pick for you.

Attio

Best for: Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.

Free plan

Close CRM

Best for: Outbound sales teams making 50+ calls a day.

Higher rated

Affinity

Best for: Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.

Higher rated

Pipedrive

Best for: Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite

Lower price

folk

Best for: A lightweight, modern CRM for relationship building.

Free plan

Zoho CRM

Best for: Small to mid size businesses that want a low cost, highly customizable CRM with AI features and deep ecosystem integration

Lower price

The switch

Switching without breaking things

1Export your data from HubSpot CRM before you cancel anything.
2Start a free trial of the alternative with real, not sample, data.
3Run the same core workflow in both tools for one full week.
4Migrate your team and templates one project at a time.
5Only cancel the old plan after the new one survives a real deadline.

We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.

Our pick

Switch to Attio

Unlike HubSpot CRM, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the HubSpot CRM alternative we recommend first for most people.

Try Attio Compare them side by side

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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 225+ tools, including 10 across CRM & Sales.