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Free Fathom Analytics alternatives
Every pick starts with a genuine free tier, which makes it the easiest way to test a full workflow for zero dollars. Start free and upgrade only when it earns it.
What is the best free alternative to Fathom Analytics?
PostHog is the free Fathom Analytics alternative we recommend first. Unlike Fathom Analytics, PostHog ships a genuine free tier, so you can start without a card and only pay once it earns it. It scores 4.5 in our testing, and at $0/mo it keeps the monthly bill reasonable. See the full ranked list below to compare every pick.
5 free alternatives worth your time
PostHog
4.5 out of 54.5All-in-one product analytics, session replay, and feature flags.
Unlike Fathom Analytics, PostHog ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Product analytics, session replay, and feature flags in one product analytics suite
- Engineering-friendly setup with a solid free tier for most startups
Metabase
4.5 out of 54.5Open-source business intelligence and embedded analytics without the steep learning curve.
Unlike Fathom Analytics, Metabase ships a genuine free tier, so you can start without a card and only pay once it earns it.
- 100% free open-source self-hosted version with zero user seat restrictions.
- Non-technical team members can build complex charts using the visual GUI query builder.
Mixpanel
4.3 out of 54.3Event-based product analytics for growth teams.
Unlike Fathom Analytics, Mixpanel ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Amplitude
4.3 out of 54.3Deep product analytics for understanding users.
Unlike Fathom Analytics, Amplitude ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Hotjar
4.3 out of 54.3Heatmaps and recordings that show real behavior.
Unlike Fathom Analytics, Hotjar ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Fathom Analytics vs the free alternatives
| Tool | Our score | From | Free tier | Best for |
|---|---|---|---|---|
| Fathom Analytics | 4.5 | $15/mo | No | Simple, private analytics with no cookies. |
| PostHog | 4.5 | $0/mo | Yes | Engineering-led startups needing unified product data and feature flags. |
| Metabase | 4.5 | $85/mo | Yes | Startups, SaaS engineering teams, and data analysts wanting quick visual dashboards and JWT embedded customer analytics. |
| Mixpanel | 4.3 | $28/mo | Yes | Event-based product analytics for growth teams. |
| Amplitude | 4.3 | $49/mo | Yes | Deep product analytics for understanding users. |
| Hotjar | 4.3 | $32/mo | Yes | Heatmaps and recordings that show real behavior. |
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