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Best Copper alternatives
We put Copper head to head with the 6 closest rivals we have tested, so you can switch on evidence, not a hunch.
Copper is a crm tool for A CRM that lives inside Google Workspace.. It scores 4.0 out of 5 and starts at $12/mo with paid plans from $12/mo. Best for A CRM that lives inside Google Workspace..
Sharper Copper alternatives for your situation
The full list above serves every buyer. These segmented lists filter the same tested set to the tools that fit a specific budget or team size.
Interactive Alternatives Network
Visual switch pathways, feature deltas, and direct comparisons around Copper.
Copper(Current Tool)
Attio
Why Pick Attio Over Copper
Unlike Copper, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.
Key Strengths
- Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
- Automated email and calendar sync builds a complete communication history without manual data entry.
Where Copper can fall short
6 alternatives worth your time
Attio
4.8 out of 54.8Next-generation, fully customizable CRM built on a real-time data engine for modern tech teams.
Unlike Copper, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Complete data model freedom: create custom objects for Deals, Products, Workspace Tenants, or Users.
- Automated email and calendar sync builds a complete communication history without manual data entry.
Close CRM
4.7 out of 54.7High-speed outbound execution engine for sales teams.
Close CRM edges out Copper in our testing, scoring 4.7 to 4.0 overall.
- Power Dialer connects instantly and logs calls automatically.
- Built-in Twilio SMS allows native texting without external apps.
Affinity
4.6 out of 54.6Relationship intelligence CRM platform designed specifically for venture capital, private equity, and investment banking.
Affinity edges out Copper in our testing, scoring 4.6 to 4.0 overall.
- Unmatched relationship intelligence showing exactly which partner has the strongest warm intro path to any founder.
- Zero manual data entry: inbox and calendar stream automatically populates CRM records.
HubSpot CRM
4.5 out of 54.5A free CRM core that grows into a full marketing suite.
HubSpot CRM edges out Copper in our testing, scoring 4.5 to 4.0 overall.
- Best free CRM on the market. Unlimited users, deals, and contacts at no cost.
- Polished, modern interface that is easy to learn and use
Pipedrive
4.3 out of 54.3A focused sales CRM built around the pipeline.
Pipedrive edges out Copper in our testing, scoring 4.3 to 4.0 overall.
- Visual pipeline is the best in class for deal management
- Fast and responsive even with large data volumes
folk
4.3 out of 54.3A lightweight, modern CRM for relationship building.
Unlike Copper, folk ships a genuine free tier, so you can start without a card and only pay once it earns it.
- Well established product with an active user base
- Regular updates and clear roadmap
Copper vs the alternatives
| Tool | Our score | From | Free tier | Best for |
|---|---|---|---|---|
| CopperYou have | 4.0 | $12/mo | No | A CRM that lives inside Google Workspace. |
| Attio | 4.8 | $29/seat/mo | Yes | Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility. |
| Close CRM | 4.7 | $49/mo | No | Outbound sales teams making 50+ calls a day. |
| Affinity | 4.6 | Contact Sales | No | Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking. |
| HubSpot CRM | 4.5 | $0, paid from $20/mo | No | Teams that want a free CRM that grows into a full marketing, sales, and service platform |
| Pipedrive | 4.3 | $14/user/mo | No | Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite |
| folk | 4.3 | $25/mo | Yes | A lightweight, modern CRM for relationship building. |
Pick by use case
Not every swap fits every team. Start from what you need and let the table pick for you.
Attio
Best for: Startups, product-led sales teams, and tech companies needing customizable CRM data objects, automated email sync, and real-time API flexibility.
Free plan
Close CRM
Best for: Outbound sales teams making 50+ calls a day.
Higher rated
Affinity
Best for: Venture capital firms, private equity funds, investment banks, and M&A advisory teams requiring automated relationship graph intelligence and deal flow tracking.
Higher rated
HubSpot CRM
Best for: Teams that want a free CRM that grows into a full marketing, sales, and service platform
Higher rated
Pipedrive
Best for: Small sales teams who want a fast, intuitive pipeline without the overhead of a full CRM suite
Higher rated
folk
Best for: A lightweight, modern CRM for relationship building.
Free plan
Switching without breaking things
- 1Export your data from Copper before you cancel anything.
- 2Start a free trial of the alternative with real, not sample, data.
- 3Run the same core workflow in both tools for one full week.
- 4Migrate your team and templates one project at a time.
- 5Only cancel the old plan after the new one survives a real deadline.
We use this same sequence every time we swap a team off one tool and onto another in our own testing. It keeps the risk on the trial, not on production.
Switch to Attio
Unlike Copper, Attio ships a genuine free tier, so you can start without a card and only pay once it earns it. It is the Copper alternative we recommend first for most people.
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Affiliate disclosure: We may earn a commission if you buy through the links on this page, at no extra cost to you. We only recommend tools we have tested, and commissions never change our scores or rankings. We currently track 225+ tools, including 10 across CRM & Sales.