Track chronological product updates, verified pricing tiers adjustments, features additions/retirements, and outage summaries for Semrush.
The native integration puts Semrush search and market intelligence inside Claude, so marketers can pull rankings and market data into an AI conversation without leaving the chat.
Semrush scaled its flagship AI Visibility study from 2,500 prompts to 126 million US AI search prompts, mapping how brands get mentioned and cited across AI-powered discovery.
Adobe completed its purchase of Semrush Holdings on April 28, 2026, and Semrush now operates as an Adobe company inside Adobe's customer experience stack.
Semrush has shipped 3 recorded changes in our tracking, across a 4 month window. The most recent is semrush launches an official connector for claude, on 26 August 2026, which we classify as new feature. The set breaks down as 2 new features and 1 ownership change. Separately, our price tracking records an entry price rise from $129.95 to $139.95 per month.
We log Semrush changes from the vendor's own announcements and product notes, and every entry on this page links back to its source.
We have 3 entries on file.
The record runs from 28 April 2026 to 26 August 2026, a window of 4 months.
That works out to roughly one change every 60 days, which is a moderate cadence for this category.
2 of 3 entries are additions, which is the pattern you expect from a vendor competing on capability.
No outages are on our record for this period.
That is a genuine absence of data rather than a guarantee, since we only log an outage when it is publicly documented.
Change logs are marketing as much as they are documentation, so read the source before you treat any of this as settled..
We have 2 entries of this type for Semrush.
They are: "Semrush launches an official connector for Claude" and "2026 AI Visibility Index expanded to 126 million prompts".
Recorded on 26 August 2026 and 26 June 2026.
The worth of an addition depends entirely on whether it was on your list.
A feature you never wanted is marketing, a feature you were about to replace a tool for is a reason to stay..
We have 1 entry of this type for Semrush.
They are: "Adobe completes its acquisition of Semrush".
Recorded on 28 April 2026.
An ownership change affects roadmap, pricing and support, but rarely immediately.
Watch the next two quarters of pricing before drawing conclusions about cost..
Entry price up 7.7% since January 2024
Changelog entries and price history are separate records, so here is the price side for Semrush.
We have 6 recorded price points from January 2024 to June 2026, with 1 change inside that window.
The range runs from $129.95 to $139.95 per month, and the current recorded figure is $139.95.
The direction is up.
If a price-related entry appears above, it lines up with a track record of increases rather than a one-off.
The full timeline, the cost at five seats and the competitor price table are on the Semrush pricing page..
A single vendor's changelog only tells you what that vendor did.
The more useful comparison is what the rest of the marketing seo category shipped in the same window.
Across the 11 other tools we track in this category, 4 vendors recorded at least one change on or after 28 April 2026.
None of those entries were pricing changes, so Semrush was not repriced while its rivals were shipping features.
The most recent competitor entry we hold is "August 2026 product roundup published" from Surfer SEO on 13 August 2026.
Clearscope, Moz Pro, Ubersuggest, and SE Ranking have recorded nothing in this window in our dataset, which usually means quieter release cadence rather than inactivity..
| Vendor | Changes logged | Most recent |
|---|---|---|
| Ahrefs | 2 | Firehose and spoofed bot detection ship in the June update |
| Surfer SEO | 2 | August 2026 product roundup published |
| Screaming Frog | 1 | Screaming Frog SEO Spider releases v24.0 with updated web crawler architecture |
If you are already paying for Semrush, the entry that matters most is "Semrush launches an official connector for Claude" from 26 August 2026. Read it against what you actually use, not against what the announcement claims. With 2 additions on the record and 0 pricing entries, this looks like a vendor investing in capability rather than in repackaging. That is the healthier pattern for a long-term commitment. No removals are on our record, which means nothing we logged was taken away from you. Set a price alert rather than guessing. Vendor pricing moves without announcement, and our tracking only catches changes that are publicly visible.
If you are still evaluating, a change log matters less than the hands-on verdict. The feature list on a vendor's site tells you what exists, our review tells you whether it works well. Our testing still puts Semrush at 4.6 out of 5, and the strengths we found were best in class competitive and advertising intelligence (ppc, pla, ad spend), massive keyword and competitive databases across many countries, and new ai search bundles track visibility in chatgpt, perplexity, gemini. The rivals in this category shipped 5 changes between them in this window, so treat any single-vendor lead as a snapshot rather than a trend. Judge on what you will still need in two years. A tool with fewer features and predictable pricing is usually the safer pick over one shipping constantly and repricing often.
The most recent change we have on record is "Semrush launches an official connector for Claude", published 26 August 2026. We classify it as new feature. The native integration puts Semrush search and market intelligence inside Claude, so marketers can pull rankings and market data into an AI conversation without leaving the chat.
We have 3 logged changes between 28 April 2026 and 26 August 2026. That is a window of 4 months. Our log records publicly announced changes, not every commit, so treat it as the floor rather than the total.
Entry price up 7.7% since January 2024. Changelog entries and price history are separate records, so here is the price side for Semrush. We have 6 recorded price points from January 2024 to June 2026, with 1 change inside that window. The range runs from $129.95 to $139.95 per month, and the current recorded figure is $139.95. The direction is up. If a price-related entry appears above, it lines up with a track record of increases rather than a one-off. The full timeline, the cost at five seats and the competitor price table are on the Semrush pricing page.
Nothing we have logged was a removal. That is not the same as a promise nothing was removed, since we only record changes that were publicly announced.
In the same window, Ahrefs logged 2 changes, Surfer SEO logged 2 changes, and Screaming Frog logged 1 change. Semrush logged 3 changes over the same period. Treat that as a snapshot of a short window, not as a measure of who is ahead.
Only if it touches something on your list. The most recent entry was "Semrush launches an official connector for Claude" on 26 August 2026. If that does not change what you do daily, the honest answer is no, and you should decide on the review, the price and the migration cost instead.
Every entry on this page is dated and linked to the vendor’s own announcement. We log publicly documented changes only, so this is the floor rather than the total. Feature availability and pricing both change without notice, so confirm anything you are about to rely on on the vendor’s site.
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