Tool Changelog

What changed with Hootsuite?

Track chronological product updates, verified pricing tiers adjustments, features additions/retirements, and outage summaries for Hootsuite.

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2026-06-16

Hootsuite launches Social OS architecture and LLM brand citation insights

New Feature

Hootsuite restructured its platform into Social OS, introducing brand citation tracking across ChatGPT, Gemini, and Perplexity alongside unified publishing.

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2026-04-22

Hootsuite adds streaming OwlyGPT side panel and TikTok hashtag monitoring

New Feature

Social marketers can generate captions with streaming AI suggestions in the side panel while monitoring TikTok hashtag reach.

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