Tool Changelog

What changed with GA4?

Track chronological product updates, verified pricing tiers adjustments, features additions/retirements, and outage summaries for GA4.

2
Tracked updates
2026-09-09

Google Analytics introduces customizable drag-and-drop Dashboards

New Feature

GA4 users can build single-page performance views by dragging KPI cards, custom visualizations, and metric cards into shared dashboards.

2026-05-13

Google Analytics adds AI Assistant traffic measurement channel

New Feature

GA4 introduced a dedicated AI Assistant default channel group to track visitor referrals coming from ChatGPT, Gemini, Claude, and Perplexity.