GoPickStack
Pricing history

How has GA4 priced over time?

Track price changes, compare to category averages, and decide when is the right time to sign up.

$0
Current price
GA4 logo

GA4

4.04.0 out of 5Free

GA4 Pricing History

Stable

Verified historical tracking by GoPickStack researchers.

Low: $0
High: $0
Average: $0
2024-012024-072026-09
Hover points on the chart to inspect specific pricing updates and plan shifts.All amounts in USD

Price timeline

2026-09
Verified September 2026 by GoPickStack; standard GA4 remains free at $0/month with up to 10 million events per property per month, while high-volume enterprise organizations license GA4 360
$0/mo
2024-07
Universal Analytics properties fully sunset; GA4 remains $0/month for standard web and app reporting
$0/mo
2024-01
Google Analytics 4 baseline is 100 percent free at $0/month for standard properties with BigQuery export, alongside enterprise Google Analytics 360 starting at $50,000/year
$0/mo