Build my stackSE Ranking vs Moz Pro
Evaluating SE Ranking and Moz Pro requires comparing two popular options in the marketing & seo space. While SE Ranking is widely recognized for its ability to help agencies and in-house SEOs that need a complete toolset (rank tracking, keyword research, site audit, backlinks, competitor research) at half the price of Ahrefs or SEMrush, Moz Pro is optimized for teams that need to focus on sEO professionals and agencies that trust Domain Authority as a currency and need a complete toolset from keyword research to site audit. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing SE Ranking and Moz Pro, SE Ranking comes out ahead with a 4.3/5 score for agencies and in-house SEOs that need a complete toolset (rank tracking, keyword research, site audit, backlinks, competitor research) at half the price of Ahrefs or SEMrush. SE Ranking starts at $52/mo, while Moz Pro starts at $99/mo. Choose SE Ranking for agencies and in-house SEOs that need a complete toolset (rank tracking, keyword research, site audit, backlinks, competitor research) at half the price of Ahrefs or SEMrush, or Moz Pro for sEO professionals and agencies that trust Domain Authority as a currency and need a complete toolset from keyword research to site audit.
Based on our comprehensive evaluation metrics, SE Ranking emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 4.1 for Moz Pro. A key factor in this recommendation is that SE Ranking provides best price-to-feature ratio in the category, which helps streamline workflows. However, Moz Pro remains an excellent alternative if your team is specifically looking for a tool optimized for sEO professionals and agencies that trust Domain Authority as a currency and need a complete toolset from keyword research to site audit and you value domain Authority is the universal currency for link building and PR. Weigh the cost differences and feature limits carefully before making a commitment.
SE Ranking vs Moz Pro at a glance
| SE Ranking | Moz Pro | |
|---|---|---|
| Category | Marketing & SEO | Marketing & SEO |
| Our rating | 4.3 / 5 | 4.1 / 5 |
| Starts at | $52/mo | $99/mo |
| Free tier | Yes | Yes |
| Best for | Agencies and in-house SEOs that need a complete toolset (rank tracking, keyword research, site audit, backlinks, competitor research) at half the price of Ahrefs or SEMrush | SEO professionals and agencies that trust Domain Authority as a currency and need a complete toolset from keyword research to site audit |
Side-by-Side Feature Matrix
| Feature | SE Ranking | Moz Pro | Notes |
|---|---|---|---|
| Free Tier Access | SE Ranking has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, SE Ranking comes out on top for rank tracking with a rating of 4.5 versus 4.1 for Moz Pro. This difference reflects SE Ranking's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, SE Ranking is the stronger option for keyword research with a rating of 4.2 versus 4.0 for Moz Pro. This difference reflects SE Ranking's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, SE Ranking edges ahead on site audit with a rating of 4.4 versus 4.3 for Moz Pro. This difference reflects SE Ranking's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, SE Ranking comes out on top for value for money with a rating of 4.9 versus 3.5 for Moz Pro. This difference reflects SE Ranking's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where SE Ranking shines
- Best price-to-feature ratio in the category
- 15 projects on Essential plan vs 5 on Moz Standard at same price
- 750 tracked keywords vs 300 on Moz, 1,500 on Ahrefs Lite
- White-label reports and client login portal
- Link index smaller than Ahrefs/SEMrush (~30T vs 50T)
- Keyword difficulty scores occasionally inconsistent
Where Moz Pro shines
- Domain Authority is the universal currency for link building and PR
- Clean, approachable UI, easiest learning curve in the category
- Reliable data quality, conservative but trustworthy
- Excellent on-page optimization grader with actionable fixes
- Smaller link index than Ahrefs or SEMrush
- Keyword difficulty often overestimates competition
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So which should you pick?
Choose SE Ranking if
- Built for agencies and in-house SEOs that need a complete toolset (rank tracking, keyword research, site audit, backlinks, competitor research) at half the price of Ahrefs or SEMrush
- rank Tracking and keyword Research matter most to you
- You want a real free tier before paying
- Budget is tight (from $52/mo)
Choose Moz Pro if
- Built for sEO professionals and agencies that trust Domain Authority as a currency and need a complete toolset from keyword research to site audit
- You want a real free tier before paying
- Domain Authority is the universal currency for link building and PR
Migrating from Moz Pro to SE Ranking?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Moz Pro in CSV format before mapping custom fields into SE Ranking. Test with a 3-person sub-team first.
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FTC Disclosure: We may earn a commission if you buy SE Ranking or Moz Pro through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
SE Ranking (Rated 4.3/5)