Build my stackSemrush vs Moz Pro
Evaluating Semrush and Moz Pro requires comparing two popular options in the marketing & seo space. While Semrush is widely recognized for its ability to help marketers who want SEO, ads, and content in one place, Moz Pro is optimized for teams that need to focus on approachable SEO software with trusted metrics.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Semrush emerges as the stronger overall choice for most teams, earning a score of 4.6 compared to 4.1 for Moz Pro. A key factor in this recommendation is that Semrush provides huge feature surface across SEO, PPC, and content, which helps streamline workflows. However, Moz Pro remains an excellent alternative if your team is specifically looking for a tool optimized for approachable SEO software with trusted metrics. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Semrush vs Moz Pro at a glance
| Semrush | Moz Pro | |
|---|---|---|
| Category | Marketing & SEO | Marketing & SEO |
| Our rating | 4.6 / 5 | 4.1 / 5 |
| Starts at | $139.95/mo | $99/mo |
| Free tier | Yes | Yes |
| Best for | Marketers who want SEO, ads, and content in one place | Approachable SEO software with trusted metrics. |
How they scored, dimension by dimension
In our testing, Moz Pro is the stronger option for ease of use with a rating of 4.2 versus 4.0 for Semrush. This difference reflects Moz Pro's more robust implementation of these features, which helps teams execute work with less friction. While Semrush is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Semrush has the clear advantage on value with a rating of 4.5 versus 4.0 for Moz Pro. This difference reflects Semrush's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Semrush comes out on top for support with a rating of 4.4 versus 4.1 for Moz Pro. This difference reflects Semrush's more robust implementation of these features, which helps teams execute work with less friction. While Moz Pro is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Semrush shines
- Huge feature surface across SEO, PPC, and content
- Generous limited free account to start
- Excellent keyword gap and competitor tooling
- Position tracking is reliable and granular
- Interface is busy and takes time to learn
- Extra seats and add ons add up fast
Where Moz Pro shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose Semrush if
- Built for marketers who want SEO, ads, and content in one place
- value and support matter most to you
- You want a real free tier before paying
- Huge feature surface across SEO, PPC, and content
Choose Moz Pro if
- Built for approachable SEO software with trusted metrics.
- ease of use matter most to you
- You want a real free tier before paying
- Budget is tight (from $99/mo)
Moz Pro is the cheaper place to start
Moz Pro is the cheaper entry point at $99/mo, versus $139.95/mo for Semrush.
Semrush plans at a glance
Free
Kick the tyres
- Limited daily searches
- 10 tracked keywords
- 1 project
Pro
Freelancers & startups
- 500 keywords to track
- 5 projects
- Core SEO + PPC tools
Guru
Agencies & growing teams
- 1,500 tracked keywords
- Content Marketing toolkit
- Historical data
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check Semrush’s site for the latest before you buy.
Common questions
Affiliate disclosure: We may earn a commission if you buy Semrush or Moz Pro through the links on this page, at no extra cost to you. We only compare tools we have tested, and commissions never change our scores or which tool we recommend. We currently track 218+ tools.