Build my stackSemrush vs Frase
Evaluating Semrush and Frase requires comparing two popular options in the marketing & seo space. While Semrush is widely recognized for its ability to help marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings., Frase is optimized for teams that need to focus on content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Semrush and Frase, Semrush comes out ahead with a 4.6/5 score for marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings.. Semrush starts at $139/mo, while Frase starts at $45/mo. Choose Semrush for marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings., or Frase for content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow.
Based on our comprehensive evaluation metrics, Semrush emerges as the stronger overall choice for most teams, earning a score of 4.6 compared to 4.1 for Frase. A key factor in this recommendation is that Semrush provides best in class competitive and advertising intelligence (PPC, PLA, ad spend), which helps streamline workflows. However, Frase remains an excellent alternative if your team is specifically looking for a tool optimized for content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow and you value end-to-end workflow: research to brief to draft to optimization. Weigh the cost differences and feature limits carefully before making a commitment.
Semrush vs Frase at a glance
| Semrush | Frase | |
|---|---|---|
| Category | Marketing & SEO | Marketing & SEO |
| Our rating | 4.6 / 5 | 4.1 / 5 |
| Starts at | $139/mo | $45/mo |
| Free tier | No | No |
| Best for | Marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings. | Content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow |
Side-by-Side Feature Matrix
| Feature | Semrush | Frase | Notes |
|---|---|---|---|
| Free Tier Access | Frase has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Semrush is the stronger option for value for money with a rating of 4.2 versus 3.9 for Frase. This difference reflects Semrush's more robust implementation of these features, which helps teams execute work with less friction. While Frase is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Semrush shines
- Best in class competitive and advertising intelligence (PPC, PLA, ad spend)
- Massive keyword and competitive databases across many countries
- New AI Search bundles track visibility in ChatGPT, Perplexity, Gemini
- One suite covers SEO, content, social, and paid search
- Interface is dense and can overwhelm new users
- Backlink data trails Ahrefs in freshness for some domains
Where Frase shines
- End-to-end workflow: research to brief to draft to optimization
- Fastest content brief creation in the category
- Real-time optimization score guides writing decisions
- Strong People Also Ask and forum question mining
- AI writing quality trails Jasper and Surfer AI
- Team plan at $115/mo for 3 users is steep
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So which should you pick?
Choose Semrush if
- Built for marketing teams that need one suite for both organic SEO and paid search, plus competitive advertising intelligence. Semrush is the strongest all in one for agencies and in house marketers who manage Google Ads alongside content and rankings.
- value for Money matter most to you
- Best in class competitive and advertising intelligence (PPC, PLA, ad spend)
Choose Frase if
- Built for content marketers and SEO teams that want AI-powered content briefs, optimization scoring, and SERP research in one workflow
- Budget is tight (from $45/mo)
- End-to-end workflow: research to brief to draft to optimization
Migrating from Frase to Semrush?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Frase in CSV format before mapping custom fields into Semrush. Test with a 3-person sub-team first.
Frase is the cheaper place to start
Frase is the cheaper entry point at $45/mo, versus $139/mo for Semrush.
Semrush plans at a glance
Free
Kick the tyres
- Limited daily searches
- 10 tracked keywords
- 1 project
Pro
Freelancers & startups
- 500 keywords to track
- 5 projects
- Core SEO + PPC tools
Guru
Agencies & growing teams
- 1,500 tracked keywords
- Content Marketing toolkit
- Historical data
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check Semrush’s site for the latest before you buy.
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Semrush (Rated 4.6/5)