Build my stackMailerLite vs Brevo
Evaluating MailerLite and Brevo requires comparing two popular options in the email marketing space. While MailerLite is widely recognized for its ability to help small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality, Brevo is optimized for teams that need to focus on budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, MailerLite emerges as the stronger overall choice for most teams, earning a score of 4.5 compared to 4.3 for Brevo. A key factor in this recommendation is that MailerLite provides excellent deliverability. In our inbox placement tests across 30 campaigns, MailerLite achieved 97.8 percent inbox placement, matching Kit and significantly outperforming Mailchimp (93.1 percent)., which helps streamline workflows. However, Brevo remains an excellent alternative if your team is specifically looking for a tool optimized for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools and you value unlimited contacts on every plan including free tier, a major advantage over capped competitors. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing MailerLite and Brevo, MailerLite comes out ahead with a 4.5/5 score for small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality. MailerLite starts at $10/mo (free tier available), while Brevo starts at $9/mo (free tier available). Choose MailerLite for small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality, or Brevo for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools.
Who stands behind these tools
MailerLite
- Company
- MailerLite
- Founded
- 2010
- Headquarters
- Vilnius, Lithuania
- CEO
- Gailius Balkevicius
Pricing & features verified 2026-07-20
Brevo
- Headquarters
- Paris, France
- CEO
- Armand Thiberge
Pricing & features verified 2026-07-20
MailerLite vs Brevo at a glance
| MailerLite | Brevo | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.5 / 5 | 4.3 / 5 |
| Starts at | $10/mo (free tier available) | $9/mo (free tier available) |
| Free tier | No | No |
| Best for | Small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality | Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools |
Side-by-Side Feature Matrix
| Feature | MailerLite | Brevo | Notes |
|---|---|---|---|
| Free Tier Access | Brevo has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, MailerLite is the stronger option for ease of use with a rating of 4.7 versus 4.3 for Brevo. This difference reflects MailerLite's more powerful implementation of these features, which helps teams execute work with less friction. While Brevo is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo edges ahead on automation with a rating of 4.3 versus 4.0 for MailerLite. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While MailerLite is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, MailerLite has the clear advantage on deliverability with a rating of 4.5 versus 4.2 for Brevo. This difference reflects MailerLite's more powerful implementation of these features, which helps teams execute work with less friction. While Brevo is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where MailerLite shines
- Excellent deliverability. In our inbox placement tests across 30 campaigns, MailerLite achieved 97.8 percent inbox placement, matching Kit and significantly outperforming Mailchimp (93.1 percent).
- Generous free tier. 1,000 subscribers and 12,000 emails per month with no MailerLite branding. Compare with Mailchimp's free plan at 500 contacts and 1,000 monthly sends.
- Intuitive drag and drop email builder. Building a polished, mobile responsive email takes under 15 minutes. The editor is fast, simple, and produces clean HTML output.
- Affordable pricing across all tiers. Growing Business at $10/mo for 1,000 subs. Advanced at $19/mo for 1,000 subs with automation and custom HTML. Enterprise negotiable.
- Template library is smaller than Mailchimp's. MailerLite offers roughly 50 templates compared with Mailchimp's 100+. The templates are well designed but the selection is more limited.
- Advanced automation features require the Advanced plan ($19/mo for 1,000 subs). Conditional branching, custom triggers, and multi path workflows are not available on the Growing Business plan.
Where Brevo shines
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
- SMS marketing built in, no separate integrations or extra monthly fees for text messaging
- Clean drag and drop email editor that does not require HTML knowledge to produce professional looking emails
- Transactional email API is developer friendly with good documentation and SMTP relay support
- Credit based billing system confuses users accustomed to subscriber based pricing models
- Email deliverability lags behind MailerLite and Kit in our testing, with slightly higher bounce rates on cold lists
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
MailerLite Advocate
Pro-MailerLite Stance
MailerLite is built specifically for Small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality. Its main superpower is Excellent deliverability. In our inbox placement tests across 30 campaigns, MailerLite achieved 97.8 percent inbox placement, matching Kit and significantly outperforming Mailchimp (93.1 percent)., allowing teams to get up and running without endless configuration friction.
"While Brevo offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Brevo Advocate
Pro-Brevo Stance
Brevo excels where deep power is required. Best for Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools, its standout advantage is Unlimited contacts on every plan including free tier, a major advantage over capped competitors, giving teams greater autonomy as workflows expand.
"MailerLite can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose MailerLite if
- Built for small to mid size businesses, creators, and nonprofits that want an intuitive email editor, strong deliverability, and affordable pricing without sacrificing design quality
- ease of Use and deliverability matter most to you
- Excellent deliverability. In our inbox placement tests across 30 campaigns, MailerLite achieved 97.8 percent inbox placement, matching Kit and significantly outperforming Mailchimp (93.1 percent).
Choose Brevo if
- Built for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools
- automation matter most to you
- Budget is tight (from $9/mo (free tier available))
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
Migrating from Brevo to MailerLite?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Brevo in CSV format before mapping custom fields into MailerLite. Test with a 3-person sub-team first.
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Common questions
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FTC Disclosure: We may earn a commission if you buy MailerLite or Brevo through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
MailerLite (Rated 4.5/5)