Build my stackMailchimp vs GetResponse
Evaluating Mailchimp and GetResponse requires comparing two popular options in the email marketing space. While Mailchimp is widely recognized for its ability to help small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, GetResponse is optimized for teams that need to focus on email marketing with funnels and webinars built in.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Mailchimp and GetResponse, Mailchimp comes out ahead with a 4.1/5 score for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. Mailchimp starts at $13/mo (free tier available), while GetResponse starts at $19/mo. Choose Mailchimp for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, or GetResponse for email marketing with funnels and webinars built in..
After conducting extensive hands-on testing, our editorial team found that Mailchimp and GetResponse represent a near-perfect tie, with both tools scoring a rating of 4.1 out of 5. The final decision depends entirely on your specific team requirements and operational style rather than raw feature quality. We recommend choosing Mailchimp if your primary focus is finding a system built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, as it excels at best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.. On the other hand, you should choose GetResponse if you require a solution tailored for email marketing with funnels and webinars built in., which benefits from well established product with an active user base.
Mailchimp vs GetResponse at a glance
| Mailchimp | GetResponse | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.1 / 5 | 4.1 / 5 |
| Starts at | $13/mo (free tier available) | $19/mo |
| Free tier | Yes | Yes |
| Best for | Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform | Email marketing with funnels and webinars built in. |
Side-by-Side Feature Matrix
| Feature | Mailchimp | GetResponse | Notes |
|---|---|---|---|
| Free Tier Access | Mailchimp has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, GetResponse has the clear advantage on value with a rating of 4.0 versus 3.5 for Mailchimp. This difference reflects GetResponse's more robust implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Deliverability has declined. Mailchimp achieved 93.1 percent inbox placement in our tests, below Kit (98.2 percent) and ActiveCampaign (95.4 percent).
- Pricing has increased significantly since the Intuit acquisition. The Essentials plan went from $9.99 to $13 per month, and premium features require the $350+ Premium plan.
Where GetResponse shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose Mailchimp if
- Built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
- You want a real free tier before paying
- Budget is tight (from $13/mo (free tier available))
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Choose GetResponse if
- Built for email marketing with funnels and webinars built in.
- value matter most to you
- You want a real free tier before paying
- Well established product with an active user base
Migrating from GetResponse to Mailchimp?
Estimated setup & migration time: ~12 hours for a 10-person team.
💡 Migration Tip: Export all projects from GetResponse in CSV format before mapping custom fields into Mailchimp. Test with a 3-person sub-team first.
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Common questions
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Mailchimp (Rated 4.1/5)