Build my stackMailchimp vs Constant Contact
Evaluating Mailchimp and Constant Contact requires comparing two popular options in the email marketing space. While Mailchimp is widely recognized for its ability to help small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, Constant Contact is optimized for teams that need to focus on beginner-friendly email for small businesses.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Mailchimp and Constant Contact, Mailchimp comes out ahead with a 4.1/5 score for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. Mailchimp starts at $13/mo (free tier available), while Constant Contact starts at $12/mo. Choose Mailchimp for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, or Constant Contact for beginner-friendly email for small businesses..
Based on our comprehensive evaluation metrics, Mailchimp emerges as the stronger overall choice for most teams, earning a score of 4.1 compared to 3.9 for Constant Contact. A key factor in this recommendation is that Mailchimp provides best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., which helps streamline workflows. However, Constant Contact remains an excellent alternative if your team is specifically looking for a tool optimized for beginner-friendly email for small businesses. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Mailchimp vs Constant Contact at a glance
| Mailchimp | Constant Contact | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.1 / 5 | 3.9 / 5 |
| Starts at | $13/mo (free tier available) | $12/mo |
| Free tier | Yes | No |
| Best for | Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform | Beginner-friendly email for small businesses. |
Side-by-Side Feature Matrix
| Feature | Mailchimp | Constant Contact | Notes |
|---|---|---|---|
| Free Tier Access | Mailchimp has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Constant Contact has the clear advantage on value with a rating of 3.8 versus 3.5 for Mailchimp. This difference reflects Constant Contact's more robust implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Deliverability has declined. Mailchimp achieved 93.1 percent inbox placement in our tests, below Kit (98.2 percent) and ActiveCampaign (95.4 percent).
- Pricing has increased significantly since the Intuit acquisition. The Essentials plan went from $9.99 to $13 per month, and premium features require the $350+ Premium plan.
Where Constant Contact shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
So which should you pick?
Choose Mailchimp if
- Built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
- You want a real free tier before paying
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Choose Constant Contact if
- Built for beginner-friendly email for small businesses.
- value matter most to you
- Budget is tight (from $12/mo)
- Well established product with an active user base
Migrating from Constant Contact to Mailchimp?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Constant Contact in CSV format before mapping custom fields into Mailchimp. Test with a 3-person sub-team first.
Are you a founder or team member at Mailchimp or Constant Contact?
Display your official GoPickStack Verified Top Tool Badge on your website to showcase your 2026 rating and build trust with buyers.
Common questions
FTC Disclosure: We may earn a commission if you buy Mailchimp or Constant Contact through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Mailchimp (Rated 4.1/5)