Build my stackMailchimp vs Brevo
Evaluating Mailchimp and Brevo requires comparing two popular options in the email marketing space. While Mailchimp is widely recognized for its ability to help small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, Brevo is optimized for teams that need to focus on budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Brevo emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 4.1 for Mailchimp. A key factor in this recommendation is that Brevo provides unlimited contacts on every plan including free tier, a major advantage over capped competitors, which helps streamline workflows. However, Mailchimp remains an excellent alternative if your team is specifically looking for a tool optimized for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform and you value best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Mailchimp and Brevo, Brevo comes out ahead with a 4.3/5 score for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools. Mailchimp starts at $13/mo (free tier available), while Brevo starts at $9/mo (free tier available). Choose Mailchimp for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform, or Brevo for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools.
Who stands behind these tools
Mailchimp
- Company
- Intuit Mailchimp
- Founded
- 2001
- Headquarters
- Atlanta, Georgia, USA
- CEO
- John Q. Price
Pricing & features verified 2026-07-20
Brevo
- Headquarters
- Paris, France
- CEO
- Armand Thiberge
Pricing & features verified 2026-07-20
Mailchimp vs Brevo at a glance
| Mailchimp | Brevo | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.1 / 5 | 4.3 / 5 |
| Starts at | $13/mo (free tier available) | $9/mo (free tier available) |
| Free tier | Yes | No |
| Best for | Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform | Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools |
Side-by-Side Feature Matrix
| Feature | Mailchimp | Brevo | Notes |
|---|---|---|---|
| Free Tier Access | Mailchimp has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Mailchimp comes out on top for ease of use with a rating of 4.5 versus 4.3 for Brevo. This difference reflects Mailchimp's more powerful implementation of these features, which helps teams execute work with less friction. While Brevo is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo is the stronger option for automation with a rating of 4.3 versus 3.5 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
In our testing, Brevo edges ahead on deliverability with a rating of 4.2 versus 3.8 for Mailchimp. This difference reflects Brevo's more powerful implementation of these features, which helps teams execute work with less friction. While Mailchimp is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Mailchimp shines
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
- Drag and drop email builder is polished and intuitive. Building beautiful emails requires no design skills or HTML knowledge.
- Deep ecommerce integrations with Shopify, WooCommerce, BigCommerce, and Magento with product sync and purchase data.
- All in one platform: email campaigns, landing pages, signup forms, social media ads, postcards, and retargeting ads in one dashboard.
- Deliverability has declined. Mailchimp achieved 93.1 percent inbox placement in our tests, below Kit (98.2 percent) and ActiveCampaign (95.4 percent).
- Pricing has increased significantly since the Intuit acquisition. The Essentials plan went from $9.99 to $13 per month, and premium features require the $350+ Premium plan.
Where Brevo shines
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
- SMS marketing built in, no separate integrations or extra monthly fees for text messaging
- Clean drag and drop email editor that does not require HTML knowledge to produce professional looking emails
- Transactional email API is developer friendly with good documentation and SMTP relay support
- Credit based billing system confuses users accustomed to subscriber based pricing models
- Email deliverability lags behind MailerLite and Kit in our testing, with slightly higher bounce rates on cold lists
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Mailchimp Advocate
Pro-Mailchimp Stance
Mailchimp is built specifically for Small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform. Its main superpower is Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry., allowing teams to get up and running without endless configuration friction.
"While Brevo offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Brevo Advocate
Pro-Brevo Stance
Brevo excels where deep power is required. Best for Budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools, its standout advantage is Unlimited contacts on every plan including free tier, a major advantage over capped competitors, giving teams greater autonomy as workflows expand.
"Mailchimp can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Mailchimp if
- Built for small to mid size businesses that want polished email templates, ecommerce integrations, and an all in one marketing platform
- ease of Use matter most to you
- You want a real free tier before paying
- Best template library in email marketing. 100+ professionally designed, mobile responsive templates across every industry.
Choose Brevo if
- Built for budget conscious teams that want email, SMS, and a basic CRM under one roof without paying for separate tools
- automation and deliverability matter most to you
- Budget is tight (from $9/mo (free tier available))
- Unlimited contacts on every plan including free tier, a major advantage over capped competitors
Migrating from Brevo to Mailchimp?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Brevo in CSV format before mapping custom fields into Mailchimp. Test with a 3-person sub-team first.
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Brevo (Rated 4.3/5)