Build my stackKit vs Constant Contact
Evaluating Kit and Constant Contact requires comparing two popular options in the email marketing space. While Kit is widely recognized for its ability to help creators, newsletter writers, and course builders who want simplicity and deliverability, Constant Contact is optimized for teams that need to focus on beginner-friendly email for small businesses.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Kit and Constant Contact, Kit comes out ahead with a 4.4/5 score for creators, newsletter writers, and course builders who want simplicity and deliverability. Kit starts at $0, paid from $25/mo, while Constant Contact starts at $12/mo. Choose Kit for creators, newsletter writers, and course builders who want simplicity and deliverability, or Constant Contact for beginner-friendly email for small businesses..
Based on our comprehensive evaluation metrics, Kit emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 3.9 for Constant Contact. A key factor in this recommendation is that Kit provides deliverability is the best in the email marketing category based on our inbox placement tests, which helps streamline workflows. However, Constant Contact remains an excellent alternative if your team is specifically looking for a tool optimized for beginner-friendly email for small businesses. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Kit vs Constant Contact at a glance
| Kit | Constant Contact | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.4 / 5 | 3.9 / 5 |
| Starts at | $0, paid from $25/mo | $12/mo |
| Free tier | No | No |
| Best for | Creators, newsletter writers, and course builders who want simplicity and deliverability | Beginner-friendly email for small businesses. |
Side-by-Side Feature Matrix
| Feature | Kit | Constant Contact | Notes |
|---|---|---|---|
| Free Tier Access | Constant Contact has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Kit is the stronger option for value with a rating of 4.2 versus 3.8 for Constant Contact. This difference reflects Kit's more robust implementation of these features, which helps teams execute work with less friction. While Constant Contact is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Kit shines
- Deliverability is the best in the email marketing category based on our inbox placement tests
- Tag based system is simpler and more flexible than Mailchimp's audience based structure
- Visual automation builder is intuitive and powerful for complex sequences
- Free plan for 1,000 subscribers with no time limit is generous for starting creators
- Templates are basic and limited. If design quality matters, Mailchimp or ActiveCampaign are better.
- Reporting is lightweight. Advanced analytics require third party tools.
Where Constant Contact shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose Kit if
- Built for creators, newsletter writers, and course builders who want simplicity and deliverability
- value matter most to you
- Deliverability is the best in the email marketing category based on our inbox placement tests
Choose Constant Contact if
- Built for beginner-friendly email for small businesses.
- Budget is tight (from $12/mo)
- Well established product with an active user base
Migrating from Constant Contact to Kit?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Constant Contact in CSV format before mapping custom fields into Kit. Test with a 3-person sub-team first.
Constant Contact is the cheaper place to start
Constant Contact is the cheaper entry point at $12/mo, versus $0, paid from $25/mo for Kit.
Kit plans at a glance
Free
Up to 10k subscribers
- Unlimited landing pages
- Broadcasts
- 1 automation
Creator
Growing creators
- Unlimited automations
- Visual funnels
- Remove Kit branding
Creator Pro
Serious creators
- Newsletter referral system
- Advanced reporting
- Priority support
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check Kit’s site for the latest before you buy.
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FTC Disclosure: We may earn a commission if you buy Kit or Constant Contact through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Kit (Rated 4.4/5)