Ghost vs Durable
Evaluating Ghost and Durable requires comparing two popular options in the website builders space. While Ghost is widely recognized for its ability to help publishers, newsletter creators, and independent journalists wanting 0% platform transaction fees., Durable is optimized for teams that need to focus on generate a small-business website with AI in seconds.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing Ghost and Durable, Ghost comes out ahead with a 4.6/5 score for publishers, newsletter creators, and independent journalists wanting 0% platform transaction fees.. Ghost starts at $11/mo, while Durable starts at $12/mo. Choose Ghost for publishers, newsletter creators, and independent journalists wanting 0% platform transaction fees., or Durable for generate a small-business website with AI in seconds..
Based on our comprehensive evaluation metrics, Ghost emerges as the stronger overall choice for most teams, earning a score of 4.6 compared to 4.0 for Durable. A key factor in this recommendation is that Ghost provides 0% cut taken from membership revenue, unlike Substack which takes 10% of gross earnings., which helps streamline workflows. However, Durable remains an excellent alternative if your team is specifically looking for a tool optimized for generate a small-business website with AI in seconds. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
Ghost vs Durable at a glance
| Ghost | Durable | |
|---|---|---|
| Category | Website Builders | Website Builders |
| Our rating | 4.6 / 5 | 4.0 / 5 |
| Starts at | $11/mo | $12/mo |
| Free tier | No | Yes |
| Best for | Publishers, newsletter creators, and independent journalists wanting 0% platform transaction fees. | Generate a small-business website with AI in seconds. |
Side-by-Side Feature Matrix
| Feature | Ghost | Durable | Notes |
|---|---|---|---|
| Free Tier Access | Durable has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
Where Ghost shines
- 0% cut taken from membership revenue, unlike Substack which takes 10% of gross earnings.
- Blazing-fast page load speeds powered by a lightweight Node.js SSR runtime.
- Native email newsletter dispatch directly inside the content creation workflow.
- ActivityPub support allows readers on Mastodon and Threads to follow and comment directly.
- Ghost Pro starter plan limits subscriber counts and email sending thresholds.
- Self-hosting requires Linux administration, MySQL maintenance, and Mailgun API setup.
Where Durable shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
So which should you pick?
Choose Ghost if
- Built for publishers, newsletter creators, and independent journalists wanting 0% platform transaction fees.
- Budget is tight (from $11/mo)
- 0% cut taken from membership revenue, unlike Substack which takes 10% of gross earnings.
Choose Durable if
- Built for generate a small-business website with AI in seconds.
- You want a real free tier before paying
- Well established product with an active user base
Migrating from Durable to Ghost?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Durable in CSV format before mapping custom fields into Ghost. Test with a 3-person sub-team first.
Are you a founder or team member at Ghost or Durable?
Display your official GoPickStack Verified Top Tool Badge on your website to showcase your 2026 rating and build trust with buyers.
Common questions
FTC Disclosure: We may earn a commission if you buy Ghost or Durable through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Ghost (Rated 4.6/5)
Build my stack