Build my stackFront vs Gorgias
Evaluating Front and Gorgias requires comparing two popular options in the customer support space. While Front is widely recognized for its ability to help teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services., Gorgias is optimized for teams that need to focus on direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Front emerges as the stronger overall choice for most teams, earning a score of 4.5 compared to 4.3 for Gorgias. A key factor in this recommendation is that Front provides clean email-style interface customers love, replies look like personal emails, not ticket updates., which helps streamline workflows. However, Gorgias remains an excellent alternative if your team is specifically looking for a tool optimized for direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats. and you value unrivaled Shopify integration displays complete customer order history, tracking links, and lifetime value in the ticket sidebar. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Front and Gorgias, Front comes out ahead with a 4.5/5 score for teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services.. Front starts at $25/seat/mo, while Gorgias starts at $10/mo. Choose Front for teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services., or Gorgias for direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats..
Who stands behind these tools
Front
- Company
- FrontApp, Inc.
- Founded
- 2013
- Headquarters
- San Francisco, California, USA
- CEO
- Mathilde Collin
Pricing & features verified 2026-07-28
Gorgias
Pricing & features verified September 2026
Front vs Gorgias at a glance
| Front | Gorgias | |
|---|---|---|
| Category | Customer Support | Customer Support |
| Our rating | 4.5 / 5 | 4.3 / 5 |
| Starts at | $25/seat/mo | $10/mo |
| Free tier | No | No |
| Best for | Teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services. | Direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats. |
Feature Comparison & Edge Analysis
Toggle below to spotlight the unique capabilities where each tool stands out
| Capability / Feature | Front | Gorgias | Advantage |
|---|---|---|---|
Free Tier Access Gorgias has free tier | Parity | ||
Native Time Tracking Built-in timer & logging capabilities | Parity | ||
AI Assistant & Summary AI text generation & automated summary support | Parity | ||
Custom Views (Board/List/Gantt) Multiple workspace view perspectives | Parity | ||
Mobile Apps (iOS & Android) Native mobile app support | Parity | ||
CSV & Workspace Export Full data portability and CSV exports | Parity | ||
Role-Based Permissions Granular access controls per member | Parity | ||
Workflow Automations Trigger-action automation rules | Parity | ||
External Guest Sharing Client and guest collaboration access | Parity | ||
Enterprise SSO & SAML Single Sign-On enterprise security | Parity |
How Pricing Scales as Your Team Grows
Drag the seat slider to see the exact price gap and cost trajectory between Front and Gorgias
FrontEst. $1,260/year at 5 seats
📐 $105/mo base
GorgiasEst. $1,080/year at 5 seats
📐 $90/mo base
Where Front shines
- Clean email-style interface customers love, replies look like personal emails, not ticket updates.
- Real-time collision detection prevents two reps from replying to the same conversation.
- Internal comments with @mentions keep discussion private and attached to the conversation.
- Rules engine (up to 10 on Starter, 20 on Pro, unlimited on Enterprise) handles routing, tagging, SLA alerts.
- High per-seat pricing jumps dramatically from Starter ($25/seat/mo) to Professional ($65/seat/mo), with required annual commitments and costly per-seat AI add-ons
- Starter tier is strictly limited to 10 seats and a single channel type, preventing growing teams from mixing email and chat without paying $65 per seat
Where Gorgias shines
- Unrivaled Shopify integration displays complete customer order history, tracking links, and lifetime value in the ticket sidebar
- Perform store actions directly inside the helpdesk: refund orders, cancel shipments, edit delivery addresses, and issue discount codes without opening Shopify admin
- Unlimited user seats on all paid plans eliminates the penalty of adding seasonal support staff or outsourced agency reps
- Gorgias Automate deflects up to 30% of repetitive WISMO ('Where is my order?') tickets through self-service chat portals
- Ticket-volume pricing model charges per billable ticket, causing surprising bill spikes during seasonal peaks like Black Friday and Cyber Monday
- Automate self-service and AI Agent resolution features carry heavy per-interaction add-on fees that inflate monthly software costs
AI Head-to-Head Arbiter
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AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Front Advocate
Pro-Front Stance
Front is built specifically for Teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services.. Its main superpower is Clean email-style interface customers love, replies look like personal emails, not ticket updates., allowing teams to get up and running without endless configuration friction.
"While Gorgias offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Gorgias Advocate
Pro-Gorgias Stance
Gorgias excels where deep power is required. Best for Direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats., its standout advantage is Unrivaled Shopify integration displays complete customer order history, tracking links, and lifetime value in the ticket sidebar, giving teams greater autonomy as workflows expand.
"Front can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Front if
- Built for teams needing a collaborative shared inbox that feels like email but powers like a help desk, especially B2B SaaS, e-commerce, and professional services.
- Clean email-style interface customers love, replies look like personal emails, not ticket updates.
Choose Gorgias if
- Built for direct-to-consumer (DTC) ecommerce brands on Shopify, BigCommerce, and Magento that need automated order lookups, one-click refunds, and multi-channel ticket support with unlimited team seats.
- Budget is tight (from $10/mo)
- Unrivaled Shopify integration displays complete customer order history, tracking links, and lifetime value in the ticket sidebar
Migrating from Gorgias to Front?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from Gorgias in CSV format before mapping custom fields into Front. Test with a 3-person sub-team first.
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Front (Rated 4.5/5)