Build my stackConstant Contact vs Kit
Evaluating Constant Contact and Kit requires comparing two popular options in the email marketing space. While Constant Contact is widely recognized for its ability to help beginner-friendly email for small businesses., Kit is optimized for teams that need to focus on creators, newsletter writers, and course builders who want simplicity and deliverability. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
Based on our comprehensive evaluation metrics, Kit emerges as the stronger overall choice for most teams, earning a score of 4.4 compared to 3.9 for Constant Contact. A key factor in this recommendation is that Kit provides deliverability is the best in the email marketing category based on our inbox placement tests, which helps streamline workflows. However, Constant Contact remains an excellent alternative if your team is specifically looking for a tool optimized for beginner-friendly email for small businesses. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
When comparing Constant Contact and Kit, Kit comes out ahead with a 4.4/5 score for creators, newsletter writers, and course builders who want simplicity and deliverability. Constant Contact starts at $12/mo, while Kit starts at $0, paid from $25/mo. Choose Constant Contact for beginner-friendly email for small businesses., or Kit for creators, newsletter writers, and course builders who want simplicity and deliverability.
Who stands behind these tools
Constant Contact
Pricing & features verified 2026-07-01
Kit
- Company
- Kit (formerly ConvertKit)
- Founded
- 2013
- Headquarters
- Boise, Idaho, USA
- CEO
- Nathan Barry
Pricing & features verified 2026-07-20
Constant Contact vs Kit at a glance
| Constant Contact | Kit | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 3.9 / 5 | 4.4 / 5 |
| Starts at | $12/mo | $0, paid from $25/mo |
| Free tier | No | No |
| Best for | Beginner-friendly email for small businesses. | Creators, newsletter writers, and course builders who want simplicity and deliverability |
Side-by-Side Feature Matrix
| Feature | Constant Contact | Kit | Notes |
|---|---|---|---|
| Free Tier Access | Kit has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, Kit comes out on top for value with a rating of 4.2 versus 3.8 for Constant Contact. This difference reflects Kit's more powerful implementation of these features, which helps teams execute work with less friction. While Constant Contact is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where Constant Contact shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
Where Kit shines
- Deliverability is the best in the email marketing category based on our inbox placement tests
- Tag based system is simpler and more flexible than Mailchimp's audience based structure
- Visual automation builder is intuitive and powerful for complex sequences
- Free plan for 1,000 subscribers with no time limit is generous for starting creators
- Templates are basic and limited. If design quality matters, Mailchimp or ActiveCampaign are better.
- Reporting is lightweight. Advanced analytics require third party tools.
AI Head-to-Head Arbiter
Get an instant custom comparison and clear recommendation for your specific situation.
AI Advocate Debate
A structured 3-round head-to-head match between verified software advocates.
Round 1: Speed, User Experience, and Day-One Velocity
Constant Contact Advocate
Pro-Constant Contact Stance
Constant Contact is built specifically for Beginner-friendly email for small businesses.. Its main superpower is Well established product with an active user base, allowing teams to get up and running without endless configuration friction.
"While Kit offers plenty of options, it often requires more setup overhead before you see actual productivity gains."
Kit Advocate
Pro-Kit Stance
Kit excels where deep power is required. Best for Creators, newsletter writers, and course builders who want simplicity and deliverability, its standout advantage is Deliverability is the best in the email marketing category based on our inbox placement tests, giving teams greater autonomy as workflows expand.
"Constant Contact can feel constrained once your team outgrows its default feature boundaries."
So which should you pick?
Choose Constant Contact if
- Built for beginner-friendly email for small businesses.
- Budget is tight (from $12/mo)
- Well established product with an active user base
Choose Kit if
- Built for creators, newsletter writers, and course builders who want simplicity and deliverability
- value matter most to you
- Deliverability is the best in the email marketing category based on our inbox placement tests
Migrating from Kit to Constant Contact?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Kit in CSV format before mapping custom fields into Constant Contact. Test with a 3-person sub-team first.
Constant Contact is the cheaper place to start
Constant Contact is the cheaper entry point at $12/mo, versus $0, paid from $25/mo for Kit.
Kit plans at a glance
Free
Up to 10k subscribers
- Unlimited landing pages
- Broadcasts
- 1 automation
Creator
Growing creators
- Unlimited automations
- Visual funnels
- Remove Kit branding
Creator Pro
Serious creators
- Newsletter referral system
- Advanced reporting
- Priority support
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check Kit’s site for the latest before you buy.
Are you a founder or team member at Constant Contact or Kit?
Display your official GoPickStack Verified Top Tool Badge on your website to showcase your 2026 rating and build trust with buyers.
Common questions
Keep reading from here
FTC Disclosure: We may earn a commission if you buy Constant Contact or Kit through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
Kit (Rated 4.4/5)