Build my stackActiveCampaign vs GetResponse
Evaluating ActiveCampaign and GetResponse requires comparing two popular options in the email marketing space. While ActiveCampaign is widely recognized for its ability to help small to mid size teams that need advanced marketing automation with a built in CRM, GetResponse is optimized for teams that need to focus on email marketing with funnels and webinars built in.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing ActiveCampaign and GetResponse, ActiveCampaign comes out ahead with a 4.3/5 score for small to mid size teams that need advanced marketing automation with a built in CRM. ActiveCampaign starts at $15/mo, while GetResponse starts at $19/mo. Choose ActiveCampaign for small to mid size teams that need advanced marketing automation with a built in CRM, or GetResponse for email marketing with funnels and webinars built in..
Based on our comprehensive evaluation metrics, ActiveCampaign emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 4.1 for GetResponse. A key factor in this recommendation is that ActiveCampaign provides automation builder is the deepest in the mid market. Supports complex multi step, multi path flows., which helps streamline workflows. However, GetResponse remains an excellent alternative if your team is specifically looking for a tool optimized for email marketing with funnels and webinars built in. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
ActiveCampaign vs GetResponse at a glance
| ActiveCampaign | GetResponse | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.3 / 5 | 4.1 / 5 |
| Starts at | $15/mo | $19/mo |
| Free tier | No | Yes |
| Best for | Small to mid size teams that need advanced marketing automation with a built in CRM | Email marketing with funnels and webinars built in. |
Side-by-Side Feature Matrix
| Feature | ActiveCampaign | GetResponse | Notes |
|---|---|---|---|
| Free Tier Access | GetResponse has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, ActiveCampaign comes out on top for value with a rating of 4.3 versus 4.0 for GetResponse. This difference reflects ActiveCampaign's more robust implementation of these features, which helps teams execute work with less friction. While GetResponse is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where ActiveCampaign shines
- Automation builder is the deepest in the mid market. Supports complex multi step, multi path flows.
- Segmentation engine is powerful with unlimited custom fields, tags, and behavioral conditions.
- Built in CRM provides deal tracking and sales pipeline alongside marketing automation
- Predictive sending improves open rates by delivering at each contact's optimal time
- Interface feels dated compared with Mailchimp and Kit. Navigation is less intuitive.
- Setup is complex. New users need 2 to 4 weeks to become proficient with automation builder.
Where GetResponse shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose ActiveCampaign if
- Built for small to mid size teams that need advanced marketing automation with a built in CRM
- value matter most to you
- Budget is tight (from $15/mo)
- Automation builder is the deepest in the mid market. Supports complex multi step, multi path flows.
Choose GetResponse if
- Built for email marketing with funnels and webinars built in.
- You want a real free tier before paying
- Well established product with an active user base
Migrating from GetResponse to ActiveCampaign?
Estimated setup & migration time: ~13 hours for a 10-person team.
💡 Migration Tip: Export all projects from GetResponse in CSV format before mapping custom fields into ActiveCampaign. Test with a 3-person sub-team first.
ActiveCampaign is the cheaper place to start
ActiveCampaign is the cheaper entry point at $15/mo, versus $19/mo for GetResponse.
ActiveCampaign plans at a glance
Starter
Email basics
- Email marketing
- Basic automation
- Segmentation
Plus
Small businesses
- Built-in CRM
- Landing pages
- Deeper automation
Pro
Automation power users
- Predictive sending
- Attribution
- Advanced reporting
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check ActiveCampaign’s site for the latest before you buy.
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Common questions
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ActiveCampaign (Rated 4.3/5)