Build my stackActiveCampaign vs Constant Contact
Evaluating ActiveCampaign and Constant Contact requires comparing two popular options in the email marketing space. While ActiveCampaign is widely recognized for its ability to help small to mid size teams that need advanced marketing automation with a built in CRM, Constant Contact is optimized for teams that need to focus on beginner-friendly email for small businesses.. In this hands-on evaluation, we look at their pricing structures, feature sets, user reviews, and performance to help you decide which tool fits your daily workflow best.
When comparing ActiveCampaign and Constant Contact, ActiveCampaign comes out ahead with a 4.3/5 score for small to mid size teams that need advanced marketing automation with a built in CRM. ActiveCampaign starts at $15/mo, while Constant Contact starts at $12/mo. Choose ActiveCampaign for small to mid size teams that need advanced marketing automation with a built in CRM, or Constant Contact for beginner-friendly email for small businesses..
Based on our comprehensive evaluation metrics, ActiveCampaign emerges as the stronger overall choice for most teams, earning a score of 4.3 compared to 3.9 for Constant Contact. A key factor in this recommendation is that ActiveCampaign provides automation builder is the deepest in the mid market. Supports complex multi step, multi path flows., which helps streamline workflows. However, Constant Contact remains an excellent alternative if your team is specifically looking for a tool optimized for beginner-friendly email for small businesses. and you value well established product with an active user base. Weigh the cost differences and feature limits carefully before making a commitment.
ActiveCampaign vs Constant Contact at a glance
| ActiveCampaign | Constant Contact | |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Our rating | 4.3 / 5 | 3.9 / 5 |
| Starts at | $15/mo | $12/mo |
| Free tier | No | No |
| Best for | Small to mid size teams that need advanced marketing automation with a built in CRM | Beginner-friendly email for small businesses. |
Side-by-Side Feature Matrix
| Feature | ActiveCampaign | Constant Contact | Notes |
|---|---|---|---|
| Free Tier Access | Constant Contact has free tier | ||
| Native Time Tracking | Built-in timer & logging capabilities | ||
| AI Assistant & Summary | AI text generation & automated summary support | ||
| Custom Views (Board/List/Gantt) | Multiple workspace view perspectives | ||
| Mobile Apps (iOS & Android) | Native mobile app support | ||
| CSV & Workspace Export | Full data portability and CSV exports | ||
| Role-Based Permissions | Granular access controls per member | ||
| Workflow Automations | Trigger-action automation rules | ||
| External Guest Sharing | Client and guest collaboration access | ||
| Enterprise SSO & SAML | Single Sign-On enterprise security |
How they scored, dimension by dimension
In our testing, ActiveCampaign comes out on top for value with a rating of 4.3 versus 3.8 for Constant Contact. This difference reflects ActiveCampaign's more robust implementation of these features, which helps teams execute work with less friction. While Constant Contact is capable, it does not match the ease of use or feature depth offered by the winning platform in this category.
Where ActiveCampaign shines
- Automation builder is the deepest in the mid market. Supports complex multi step, multi path flows.
- Segmentation engine is powerful with unlimited custom fields, tags, and behavioral conditions.
- Built in CRM provides deal tracking and sales pipeline alongside marketing automation
- Predictive sending improves open rates by delivering at each contact's optimal time
- Interface feels dated compared with Mailchimp and Kit. Navigation is less intuitive.
- Setup is complex. New users need 2 to 4 weeks to become proficient with automation builder.
Where Constant Contact shines
- Well established product with an active user base
- Regular updates and clear roadmap
- Solid documentation and onboarding
- Our full hands-on testing is still in progress
- Pricing can climb on higher tiers
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So which should you pick?
Choose ActiveCampaign if
- Built for small to mid size teams that need advanced marketing automation with a built in CRM
- value matter most to you
- Automation builder is the deepest in the mid market. Supports complex multi step, multi path flows.
Choose Constant Contact if
- Built for beginner-friendly email for small businesses.
- Budget is tight (from $12/mo)
- Well established product with an active user base
Migrating from Constant Contact to ActiveCampaign?
Estimated setup & migration time: ~14 hours for a 10-person team.
💡 Migration Tip: Export all projects from Constant Contact in CSV format before mapping custom fields into ActiveCampaign. Test with a 3-person sub-team first.
Constant Contact is the cheaper place to start
Constant Contact is the cheaper entry point at $12/mo, versus $15/mo for ActiveCampaign.
ActiveCampaign plans at a glance
Starter
Email basics
- Email marketing
- Basic automation
- Segmentation
Plus
Small businesses
- Built-in CRM
- Landing pages
- Deeper automation
Pro
Automation power users
- Predictive sending
- Attribution
- Advanced reporting
Pricing is indicative and shown per month at the time of writing. Plans, limits, and prices change often, so check ActiveCampaign’s site for the latest before you buy.
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Common questions
FTC Disclosure: We may earn a commission if you buy ActiveCampaign or Constant Contact through our links (rel="sponsored"), at no extra cost to you. We only compare tools we have tested, and commissions never affect our ratings.
ActiveCampaign (Rated 4.3/5)